Welcome to the second lesson in my Back to School, Back to Business video and blog series! We are talking a lot about mindset issues that affect people in their skin care business, whether they’re just getting started, or if they have been going for a while and are feeling stuck. The first lesson in this series (which you can read here) talked about common mindset issues such as self-sabotage, procrastination, and fear of failure.
Today I want to talk about an issue that I think is the biggest thing that keeps a would-be skincare entrepreneur’s dreams dreams, instead of reality. And that issue is perfectionism. Perfectionism keeps so many talented, knowledgeable, and passionate aestheticians, health coaches, herbalists, and other skin wellness practitioners from starting or growing their own signature skin care line. Today we’ll dive into that, and I’ll share my best suggestions for how to overcome perfectionism so you can rock your skin care line.
Watch Lesson 2 about how to overcome perfectionism below.
We want it all to be perfect before we start so that when we start it’s automatically easier, don’t we?
Wouldn’t that be nice? Well unfortunately, that doesn’t happen all the time. Actually, it usually doesn’t happen–I’m just being honest here. You know why? Because perfection is not something that exists in most cases. I cannot name a single thing in life where having super-perfectionist tendencies has actually helped people move forward.
I absolutely want to honor and respect the desire to do things right. When it comes to things like, “well, I want to make sure my product is safe, and is tested and is effective,” then yeah, it’s a great idea to want to be a perfectionist. You want your products to be the best, right? Otherwise what’s the point of making them at all?
However, using perfectionism as a way to put off starting or put off growing is just going to keep your skin care line stalled.
“Done is better than perfect.”
That is something that I learned in the first health coaching program I took; and it’s something that in my business, I have taken to heart. My ability to overcome perfectionism is the reason why I am at this point in both of my businesses today.
Did you know that I had people asking me to make them skincare products for two years before I was actually brave enough to do it? Even though I knew I made amazing products for myself, and even though everyone I ever gave my products to loved them, I didn’t think they were worthy of being marketed and sold. Like I mentioned yesterday, I was worried about things like my labels not looking professional, or having the wrong bottles, or not knowing how to setup a proper online store. I wanted it all to be perfect before I’d dare try to sell my products.
The good thing about business in general is that when you start, you start at 1.0. There’s always a 1.1, and then a 1.2, and then a 2.0, and so on. You can ALWAYS improve on things.
I’m not telling you, don’t TRY to be perfect, but understand that perfection–like success–is an ongoing journey. Even if you think something is perfect when you put it out into the world, there’s always the chance that somebody won’t like it. Maybe you’re not actually meeting your client’s needs, or those needs change. At that point, you’ll have to regroup and change it anyway.
In business, as in life, perfect is an illusion.
When I started teaching Create Your Skincare online, I didn’t have a video camera. I didn’t have a fancy microphone. I didn’t know what to buy, but I also didn’t want to take the time to figure all that out or invest too much money. So I used my iPhone 5C, with its own microphone, and a tripod that came with my daughter’s telescope. Some of those videos are still in the course, and do I get complaints about the quality? No, because the content itself is high quality.
Do I want to rerecord some of those videos eventually? Sure. I’ve already redone some of them, and the rest will eventually follow. I built this business little by little, using what equipment and knowledge I had at the time. I bought more equipment as I learned more and earned more. I took classes, I worked with coaches, and I slowly added more to it. I hired people and got help, but I did it when it was the right time both for me, and for that stage of my business. Even though it’s still not perfect, it always gets BETTER, and I think that’s really the goal.
Think about what things in your business or life you wish were perfect.
What are the perfect circumstances for you to have to in order to start? I’m sure you can come up with a huge list, right?
Do this now. Take inventory of what you have NOW that works, and that you can start putting into practice wherever you’re at right now in your skincare business journey.
I hope that was valuable for you! I know that how to overcome perfectionism is such an important topic, because it affects us in so many various aspects of our lives. Mindset issues like these are things that I am so happy to help my Create Your Skincare Professional Edition students overcome.
If starting or growing your signature skin care line or custom skin care offering is something that you need help with, come on over to CYS Pro. Our next class starts soon, and it really could be something that helps you overcome perfectionism. Let’s start your skin care business–or take it to the next level–together!
What did you think about this lesson on how to overcome perfectionism?
Please share your thoughts in the comments below! I’ll be back tomorrow with your next lesson in our Back to School, Back to Business series. Be sure to click the red bell on the bottom right of your computer screen to get desktop notifications as soon as it’s live so you don’t miss it!
“Fräu @brenebrown quotes Gretchen Rubin on working through perfectionism in the moment… — I remind myself, “Don’t let the perfect be the enemy of the good.” (Cribbed from Voltaire.) A twenty-minute walk that I do is better than the four-mile run that I”by bryanzug is licensed under CC BY-SA 2.0