As you can probably imagine, I get a LOT of questions about skincare ingredients and skincare products. Since I make my own skincare products and have for many years now, I have to admit it’s hard to answer requests for recommendations for what skincare brands someone should use for their skin. It’s also a challenge, because I firmly believe that every person has unique skin, and doesn’t fall neatly into a generic skin type. But that’s another story (you can learn more about that here and learn how to really understand your skin and what it needs).

Toxic chemicalsTo be honest, these days I get far more inquiries about whether or not a product is SAFE, and how to know if a product is actually as safe as it claims to be. This is also not a straightforward response, because the terms “safe,” “non-toxic,” “natural,” and even “organic,” aren’t clearly defined or regulated terms. We have to look at the ingredient itself, how much is used and for what function, what other ingredients are in the formulation, how has the ingredient been sourced, and so on.

Since?thousands of ingredients are used to make skincare these days, you can imagine it’s no easy task to know everything there is to know about each one. It takes time, money, dedication, research, and a lot of organization–and while I don’t have time to do that type of work in my business, I want to be part of the movement towards safer cosmetics on the global scale.?I’m really proud to announce that I’m an inaugural supporter of?MADE SAFE?, and am partnering with them on their efforts?to innovate and investigate ingredients while prioritizing human health.

What is MADE SAFE?

MADE SAFE is?a nonprofit organization that makes it possible for consumers to easily find products that are made without known harmful chemicals while also offering brands and retailers a road map to making and selling safer products.?MADE SAFE? (Made With Safe Ingredients?) is America?s first certification to screen out known toxic chemicals in consumer products across store aisles, from baby bottles and bedding to personal care, cleaners, and more.

MADE SAFE is the only comprehensive human health-focused certification that screens products across all non-food categories. In addition to certification, MADE SAFE works with companies to:

  • Screen individual ingredients through its Ingredient Diligence service
  • Test ingredients using compound analysis
  • Explore safer alternatives and green chemistry approaches
  • Construct customized restricted substances lists
  • Communicate sustainability efforts
  • Conduct new research on ingredients
  • Educate consumers about ingredients and materials

shutterstock_327349763I chose to partner with MADE SAFE, because they are more than just a database of different cosmetic ingredients, or product safety rankings. There’s nothing?wrong with those lists–and I still recommend that people reference them.?But rather than just working to scrutinize and rank existing brands, as a formulator and educator myself, I share MADE SAFE founder and executive director, Amy Ziff’s mission to change the way products are made in America and around the world.?As a precursor to certification with its Ingredient Supporter program, MADE SAFE works with companies on ingredient research, green chemistry approaches, and innovative solutions to make products as healthy as possible.?

What does it mean to be a MADE SAFE supporter?

As a supporter, I’m giving my own stamp of approval to?the MADE SAFE principles.?I also support new research and ingredient reviews, and am helping to further our shared?mission to change the way products are made for the healthier. I also support MADE SAFE’s efforts to screen select ingredients to learn about human health and ecosystem concerns, and foster green chemistry innovation.

My role as a supporter on this?platform is to?communicate our sustainability efforts on health and safety to today?s conscious consumer?(that would be you!), and also to educates on what it means to make a healthy product ? i.e. a product that is made without known toxic ingredients. In my course, Create Your Skincare, I’m also dedicated to teaching my students how to make their products to meet MADE SAFE’s requirements so they can pursue certification for their brands from the start. I’m really lucky to pass this knowledge onto?skincare formulators and product designers right when they’re beginning?because it’s much easier (and less expensive!) to create products that comply with MADE SAFE standards?from the start, rather than having to possibly reformulate down the road in order to earn certification.

MADE SAFE supporter logoIf you’re one of my current or past students, be sure you check for these updates to your course. And if you’re not yet, now is the perfect time to enroll–it’s such an exciting time to learn to make skincare both for yourself and for your business!

I’m proud to be a MADE SAFE supporter, and look forward to sharing the progress we make together to change how skincare and personal care products are made, while at the same time educating on the importance of ingredient safety. For more information, visit

What do you think of MADE SAFE’s initiatives?

Please share your thoughts in the comments below!

*Images 1 and 2 from Shutterstock.

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