Create Your Skincare Story: Native2Nature Skincare

Create Your Skincare Story: Native2Nature Skincare

Teaching skincare and wellness practitioners and budding skincare entrepreneurs how to start or grow their skincare business in my online course, Create Your Skincare Professional Edition, is one of my absolute favorite parts of my job. I love connecting with dedicated and creative like-minded people, and I love teaching them my passion for herbal and custom skincare and skincare business.

Watching a student take an idea and dream into a fully developed herbal skincare brand, and supporting their creative process along the way is one of the most rewarding things I’ve had the honor to experience.

Today, I proudly share with you my student, Tasha Hetke’s Create Your Skincare Story, and introduce you to her brand, Native2Nature Skincare.

Watch Tasha’s Create Your Skincare Story below:

Or Read Tasha’s Create Your Skincare Story below:

Rachael: Thank you for being here, Tasha! Thank you so much, first of all, for being part of Create Your Skincare family, and for taking the time today. 

Tasha: Yeah, thank you for having me. 

Rachael: Such a pleasure. So, you’ve been with the Create Your Skincare family for a while. What’s exciting is that you really went from start, ground zero, to complete finished brand, through the Create Your Skincare program. So, I would love to know, first, how you got into wanting to make skincare. So, can you give us a little bit about your backstory, and how you came to wanting to make NATIVE2NATURE?

Tasha: Sure. So, ever since I was a little girl, I had my own skin issues. I had eczema when I was younger, and then it came back when I was in college. And then, it came back again when I was planning my wedding, go figure. I also am prone to blemishes. So, I’ve always been interested in skincare, not necessarily making it, but seeking it out. I had tried a ton of different brands, and I know so many people say they tried everything. And then, my mom was diagnosed with leukemia, so when that happened, it was kind of a turn from seeking whatever medication, to seeking more holistic care for the entire body. So that’s when I went on the avenue to find something that fit my skin type, that was natural. Not natural, in the sense of walking into Walmart and it says, “Natural” but, natural as in unrefined oils essential oils–but not essential oils from like, you know, Walgreens. 

Rachael:  I just want to take a quick break to mention that in Create Your Skincare, we have a couple students who really are ingredient gurus. They really just seek out the highest possible quality. I see them posting in all of the smaller, like kind of underground ingredient groups, and ingredient co-ops where people are actually going to different countries to buy these ingredients right from the source. They really have become experts on locating the best quality, unrefined, organic, fair-trade ingredients that are possible at this point in time, on this planet, from the humans that are producing them. So, Tasha is one of those people.

Native2Nature SkincareTasha: Yeah, so essential oils, unrefined, all that quality sourcing was super important to me. And I remember … so, to start the class, it is a little bit of a financial commitment. I talked it over with my husband, and I was working a nine to five. And I was like, “This is something that I’m really interested in,” because I still wasn’t finding exactly what I wanted, something that I agreed with, with packaging, or ingredients, or customer service. So then, I decided that I needed to be that person for other people like me, who really wanted to find someone that they could trust for quality, customer service. I try to be the full package. So then, I took the class, and I remember when I was studying, because I would bring my materials everywhere with me, like in the vehicle when my husband and I would go fishing. I would study in the car, and study in the boat. I was really into it, and treated it like it was a college course. I’ve been out of college for years now, but it was kind of fun because it wasn’t something that I was forced to take because I needed a certain credit amount, but it was something that I was really passionate to take. So, that made me want to learn, and it made things stick a lot more than a couple of my college courses. It’s so fun to have a starting point, and just learn from other people, especially through the Create Your Own Skincare program, and having that communication and the Facebook page, and how important that has been for me. Overall, I’ve created my skincare brand because I wanted to really serve the people that kind of were like myself, in the sense of searching.

Rachael: I would love to have you talk about how you got to the NATIVE2NATURE brand, because I know that was a process for you, that we worked together for a long time, to help you hone that down, and come up with the name. When you are making a product that you are trying to market and sell, nobody else can have it. There are also different versions of the name that, if it’s too close, you can’t have that name either. So, that was a super fun process, wasn’t it, Tasha?

Tasha: Yeah, I thought I had a name for like a year, and it’s something that I started on Instagram, and I was like, I’m just going to kind of like dip my toes in the water. And then, I went and I looked on GoDaddy domain, and it was taken. So, it was a process. And then, I talked to a lawyer, and I recommend you doing that, because just the paperwork part of it, and the legal aspects, you can’t know everything. So, yeah, NATIVE2NATURE, honestly, it took me probably … and this is not supposed to be discouraging, but it took me about two years to think of the name, or even longer. I can’t even remember. But, it’s been something that was in the back of my mind. One day I was visiting my brother down in Florida, got up early in the morning, went to the beach, and started writing stuff in sand. I sent it to Rachael. I was like, “What do you think of this? What do you think of that?” So, when I was heading out the door one day, NATIVE2NATURE came to me. It completely agrees with my brand concept because everything in it is native to nature. Right? I didn’t want people to think that I added a bunch of synthetic fragrances or ingredients. So, that was really straightforward. But then, also I was like, “someone’s gotta have that.” And then, I did more research, and I asked the trademark guy to go in and look, and he’s like, “No, I think we’re good.” 

So, trademarking takes months and months and months. So, I would say, if you want to start a brand, and trademarking is important for you, that get on it right away, because it’s definitely not something you want to just leave off. I’m still in the process of trademarking. Everything sounds really good. I’m hoping it goes through. So, it’s just easier to do it beforehand, because I think it can take up to a year. But again, it’s better to do it than never do it, because then, no one can come in and try to mimic you, because if their products are not of great quality, people might then associate that with your name, and you don’t really want to tarnish what you’ve done for your branding. 

Rachael: Yeah, that’s a really important point. And I also just want to point out that even though it did take you a long time, Tasha, to come up with the perfect name, and the perfect logo, and the branding and everything, it’s not like that’s all you were doing for that time. You were still doing massive amounts of research and development, and continuing education, and continuing to post in the group about different things you were working on, and checking with me about percentages, and checking in and staying connected. Just finding the name is one aspect of it, but what I want to communicate to anyone who is considering starting a skin care brand, and they’re like, “Oh my god, what if I’ll never be able to name it,” don’t let that part of it, or the trademark part of it hold you back, because when you have a business, there’s always something to do. There’s always something to do both on the learning side of it, and then the doing side. I mean, how many times have we talked about tweaking when it comes to, okay, maybe that preservative system didn’t work. Maybe that emulsifier didn’t hold the product together. There is a whole bunch of research and development that does go in to making even one product. Even if it’s a simple product that does not contain any preservatives or emulsifiers, and this is an example of that. This is an oil serum that is a blend of beautiful, natural plant-based oils. This has kiwi seed oil. This has red raspberry, rose hip, buriti, elderberry extract, some beautiful essential oils, and then some good vibes as well. So, a product like this does not need to have a preservative necessarily, or an emulsifier, because it doesn’t have any water in it. We teach you how to balance that out, how to balance out these types of formulations, not just with ingredients that work together logically, in the bottle, but also, who are you formulating for? What types of ingredients are going to be best for that person, whether it’s a single person, if you’re custom blending, or if you are making products that are going to be sold online, or sold in a farmers’ market, like I know you’ve done before. 

Native2Nature Outdoorsy Warm Weather SerumDon’t let one little detail that does take a long time hold you up, because there’s always something else you can be doing to fill that time. Honestly, Tasha, if you didn’t do it that way, I feel like you would’ve had a completely different product line. You kind of had to go through that process of finding the name, in order to further refine the brand, and even the formulations. When it comes to the process of being a skincare business owner, you haven’t shied away from some of the harder parts of it. If anything, you’ve dove into them, and you’ve embraced them, while you’re still doing kind of the fun stuff, like the design and ingredients, and stuff like that. So, I’m really excited to see where NATIVE2NATURE goes, and to watch it grow. It really looks, from my perspective, like you’re making your choices very purposefully. So, I’m really proud of you for that. 

Tasha: Thank you. 

Rachael: You’re welcome. Okay. So, I want to get back to Create Your Skincare Professional Edition, and ask you what was your favorite part of that experience?

Tasha: My favorite part of the Professional Edition was I think hearing from the other professionals that you had live, and being able to ask them questions, because a lot of times, I signed up for webinars, but I’ve never really had the opportunity to ask them questions. And Rachael will confirm this–I’m a question asker. 

Rachael: She is. 

Tasha: I’m not afraid to ask questions. I love to learn about it. And I really want to know everything I can know about it because when customers ask me questions, I want to be knowledgeable about specific ingredients. And, even from the marketing standpoint, I want to be able to present myself as professionally as possible. So, in listening to your classes and being able to talk to the guest teachers questions throughout the classes, it was really helpful and useful to me. I also really like using the Facebook tool, just to hop on, because once in a while, I’ll be formulating something completely different or new, I’ll be like, “Oh no, what about this percentage?” That was a really big benefit because you can Google all you want, and you can Pinterest ’til your face turns blue, but until you actually have accurate information about things like preserving, and even the marketing side of things, it’s probably not going to go super far. I wanted to start this like a little side career because some day when we have kiddos, I want to be able to stay home with them, but yet still financially contribute. That is important to me. I feel like through the Pro Edition, it really helped me with the marketing part, and with actually putting things into place. 

Rachael:  I really want people thinking about marketable and purposeful decisions that are good business decisions right from the start, in addition to, “Wow, that’s a really cool ingredient that I want to have in my product, ’cause it’s awesome, and it smells great, and feels great, and oh my god.” Right? Tasha, how many cool ingredients are there that we have … 

Tasha: A thousand, million, trillion … 

Rachael: From this beautiful planet that we share, right? There are so many tempting ingredients out there. So, I really want to help people make decisions for ingredient selections that are not only just really cool ingredients, but also that are like, hey, that actually makes a lot of sense in your product, in the actual bottle itself, with the other ingredients you have in here, but also for your client, for your target customer, and from a marketing and business standpoint as well. 

Tasha: Right. 

Rachael: Cool. So, based on the experience that you’ve had in Create Your Skincare Professional Edition, what advice would you give to someone who is considering taking the course?

Tasha HetkeTasha: So, before I made the decision to enroll, I was on the fence about it. I mean, I wanted to do it, but it was more talking my husband into it, at that point. But then, also, it was something I was super passionate about, and I can tell you for certain, that if I wouldn’t have taken the course, I would still just be making sugar scrubs and putting jojoba on my face and that’s it. I’m not saying that’s a bad thing, but I wouldn’t be where I am right now, at all, today. It has been a journey, and a process, and if you go into a business thinking there’s not going to be any hiccups, you’re just going to feel awful the whole time, because there’s going to be hiccups. Just kind of what Rachael said, you have to kind of embrace it, expect it. Expect the best, but also prepare for things not going well at times, because you want to keep your positive energy going, and that’s something that’s important to my brand. I make my skin care around Himalayan Salt Lamps, and I unplug all the electronics around me that I can, because I feel that your energy really does resonate, or go into your product. 

Rachael: Absolutely. 

Tasha: So if you feel passionate about doing this, and you’re on the fence, I’d say sleep on it, and if you’re a person of prayer, pray about it, and or talk to a friend. But, I think that so many people miss opportunities that they’re passionate about because maybe society feels the need to tell you, “You won’t make it.” I just think we really have to push those thoughts out of our heads, because you can listen to negative thoughts all day long, but really, it’s the positive ones that are going to make the most impactful  decisions in your life. If you’re on the fence, I’d say, do it, because it’s really not crazy expensive, considering all I got out of it. And again, I wouldn’t be where I am today. I left my nine to five to pursue this. I would’ve done that, I wouldn’t have had the guts to do that. I’m not saying I’m making the same amount of money, but I’m a lot happier where I am. 

Rachael: And you’re just getting started. You have to start somewhere. You are making money, which is something. 

Tasha: Sure, right. 

Rachael: That’s a huge thing. You took that leap. You’re already seeing reward. You’re already growing a following. You have a good head about it. You’re not making decisions based just on impulse. You’re thinking it through. But, you’re also taking risks. You have a good balance of risk and being methodical about it. That is really necessary for a successful business person. So, I see amazing things for you in the future of NATIVE2NATURE. So, where are you at now?

Tasha: I just launched my website. I also just got done formulating my next serum. So, that will be my next product for this next season. It’ll be called Outdoorsy Cool Weather Serum.

Rachael: Perfect. 

Tasha: My niche is for those who like to be outdoors, because I’m outdoorsy, and I honestly didn’t really see it on the market. I’m sure someone does it somewhere, but it wasn’t as popular as maybe like, aging, which yes, people are very interested in that. But, I wanted something for people when they’re outside, that’s going to protect and restore your skin. So, my warm weather is for the warmer weather. The reason why I didn’t called it summer and winter is because for people in California and Florida, their cool weather is still pretty warm, sometimes. 

I chose not to take out a loan for my business, so it’s something that I kind of have to gradually grow, which is okay, because if I were to come out with a big line right away, I think, for my personality, it would’ve been too overwhelming. So, know your limits, and yourself, what you can handle, and what you have time to handle. 

Rachael: I think that’s a really big point, and I’m glad you made that, because you know, a lot of people worry, “Well, how am I going to fund this thing? What if I can’t get a loan? What if I don’t want to take on a loan right now? What if I don’t have anyone helping me?” I’ll tell you, I did not start my business with a loan. I self-funded my business and chose to grow it slowly as well. When you start too big, too fast, many people just end up losing money because haven’t they tested the market, or built an audience. They haven’t done that part of it. You really gain a lot of wisdom from going slowly, because you’re learning every step of the way, and the decisions that you’re making for your spending, are going to be a lot more thought out. I want to reflect back to the Herbal Skincare Summit. One of our teachers, Kevin Gianni, from Annmarie Skin Care, said, “What I would recommend to anyone is start with one, really kick-ass serum, and market the heck out of it, and sell it, and then see what happens, and make your decisions next from there.” I think that’s really sound advice, because really one of the biggest mistakes I see people make when they start these brands is that they just have too many products, and they’re still going for that quantity over quality. I really want my students to go quality, always. Never sacrifice quality for quantity. 

Tasha, is there anything else that you would like to share, either about Create Your Skincare Professional Edition, or NATIVE2NATURE?

Tasha: I guess, my number one advice is go for it. Learn along the way, and don’t be afraid to ask questions. If you choose to take the course, you are investing time and money into it, and with that, don’t be afraid that your question’s going to sound stupid, or not. Or, just look up my name if you’re a part of the Facebook group, because I ask a whole bunch of questions. Feel free to reach out. So, just go for it, and be confident in yourself.

Rachael: Fantastic. All right. So if you are someone who is thinking about whether this is for you, you’re not quite sure, I do offer complementary skincare business consultations to anyone who is serious in learning more about Create Your Skincare Professional Edition, and joining us in one of our upcoming live semesters. So, you can go to createyourskincare.com and schedule that appointment there, and you can also enroll in the course directly right from that website. 

Tasha, thank you so much for joining me today. I really am just so excited for you. 

Tasha: Yeah, thank you for having me. I appreciate it. 

Learn more about Native2Nature Skincare and connect with Tasha:

Learn more about Create Your Skincare Professional Edition at www.createyourskincare.com.

 

Eco-Friendly and Sustainable Packaging for Your Herbal Skincare Business

Eco-Friendly and Sustainable Packaging for Your Herbal Skincare Business

“Sustainable.” It’s a word that you hear all the time. On social media. On the news. It’s become a buzzword that has transformed how we go about our everyday lives in a multitude of ways. But what does it actually mean? And, how does it relate to you and your skincare business?

Studies have shown consumers care now more than ever about the effects their decisions and behaviors have on our planet. Waste, pollution, climate change, water scarcity, deforestation, global warming… just a few to name off an ever-growing list of environmental concerns that plague our world today. And the public, including consumers, is taking notice.

Consumers aren’t only focused on their own choices – they’re also becoming more aware of everything around them. This includes everything from the brands they purchase to the companies they choose to do business with. And, also, how products in their households are made, and their consumption of those products. Packaging, specifically, has had a significant impact on our environment. Packaging alone accounts for 40% of all plastic usage, with only 14% being properly recycled. As pollution of our oceans, lands, and air continues to escalate, consumers are looking for products, companies, and business owners they can trust to make positive efforts towards saving our planet. This includes sustainable packaging in our niche of the skincare and beauty industry.

So, what exactly is it to be environmentally sustainable?

Environmental sustainability: A state in which the demands placed on the environment can be met without reducing its capacity to allow all people to live well, now and in the future.

Essentially, sustainability is an effort to live life or do business in a way that is friendly to the natural environmental and is sustainable for the planet as a whole. The overall goal being to protect the earth’s ecological balance.

2017 alone presented a huge trend of eco-friendly and sustainable packaging becoming a priority in the beauty marketing segment. Big brands such as Garnier, Dior, Lush, Tata Harper and more have all made conscious, deliberate efforts to incorporate eco-responsible packaging. International studies by Unilever have found that over one-third of consumers prefer to purchase from sustainable brands, or brands they perceive as making an effort to do environmental good.

With the world of “green living” being so expansive and encompassing, it can be intimidating as a small business owner to know where to start. Will it cost more? Will I be able to find sustainable packaging suppliers that fit my needs? Will I be able to make effective changes? Where do I start?

One of the first areas we can evaluate is the one part of our business that has been proven to be one of the highest contributors to global pollution: packaging. With so much information available today, it can be cumbersome to dig through. Below, we’ll go over some popular “eco-friendly” and sustainable options that you can consider utilizing in your own skincare businesses. I’ve also provided a quick reference rating guide that rates each option in terms of their overall “greenness,” price, and availability.

Here are my top 4 sustainable packaging options for herbal skincare:

1. Bamboo

These frosted glass jars with bamboo lids are available on Amazon.

Little known to many, bamboo is actually classified as a grass. Due to this distinction, the plant has fast-growing qualities (it’s one of the fastest growing plants on the planet, in fact!) that earn it a reputation as a favorable option for renewable or sustainable packaging materials. Bamboo also has a naturally high strength-to-weight ratio, providing the material with a higher compressive strength than wood, brick, or concrete. In short, bamboo is a reliable, strong, and green option for packaging. Bamboo is also biodegradable and compostable – making it not only strong, but also a fantastic option for being environmentally conscious.

Bamboo has become a material of choice in the cosmetic industry, with a wealth of packaging options increasing each year. Online retailers provide attractive options such as canisters, jars, tubes, bottles, and more for filling and selling product. Just be aware that many of them still have plastic inside, so look for recycled or otherwise sustainable plastic, or glass insides to your bamboo bottles and jars.

  • Green Rating – ★★★
  • Price Rating –
  • Availability Rating –

1 = lowest score; 3 = highest score

2. Recycled Cardboard

Cardboard lip balm tubes of many colors are available on Amazon.

Most all modern garbage companies, for both households and businesses, have evolved to include a curbside cardboard pick-up due to the high-commodity usage of the material. Cardboard, along with paper, can be recycled to be redeveloped into a number of different products, so even if you can’t find recycled cardboard for all of your sustainable packaging needs, regular cardboard packaging is still an eco-friendly option. Over half of cardboard recycled will be used to make new cardboard boxes, with the rest being downcycled into thinner paperboard material. Utilizing recycled cardboard in your product packaging is not only helping the environment by incorporating a recycled material into your business practices – but also serves as a positive contribution post-sale, as recycled cardboard is biodegradable, compostable, and/or recyclable on the consumer-end.

Creative uses of recycled cardboard have expanded with the increase of needs in the “green living” space. Adding to the list of regularly found recycled products, such as shipping boxes, businesses can now find jars, tubes, and a multitude of shaped containers that are now available in recycled cardboard material for cosmetic products.

  • Green Rating – ★★
  • Price Rating – ★★★
  • Availability Rating – ★★★

1 = lowest score; 3 = highest score

3. Glass

Cobalt blue glass bottles are an easily accessible and attractive sustainable packaging option for your herbal skincare products.

Glass is universally one of the most eco-friendly product options available. It holds the unique quality of being “infinitely recyclable” – meaning it can be recycled over and over and over again, without any negative secondhand effects; such as a decrease in material quality or strength. Glass is also non-porous and impermeable, meaning there is no risk of an interaction between the packaging and the material the glass holds. Glass also has a zero rate of chemical reactions, ensuring that whatever is kept within glass packaging have no negative interactions with the material that would affect taste, aroma, or flavor. This is why glass is the number one option for food and beverage packaging. The Food and Drug Administration (FDA) has ranked glass with a status of “GRAS” – or, generally recognized as safe – which is the highest of FDA standards.

Generally, due to the weight and fragile nature of the material, glass can be considered one of the more difficult and expensive options (especially Infinity or Miron glass), in terms of both product cost and shipping costs. However, one way to combat against this (and a common strategy in the beauty industry as a whole) is to incorporate “refill” programs when utilizing glass packaging. More details about this can be found below in our “Think Outside the Box” section.

  • Green Rating – ★★★
  • Price Rating –
  • Availability Rating – ★★

1 = lowest score; 3 = highest score

4. Recycled plastics

The majority of recyclable plastic bottles still end up in landfills because they are not recycled properly or at all.

Recent Earth Day Network studies have discovered that since plastic was developed in the 1950’s, over 8.3 billion tons of the material has been produced. Unfortunately, 91% of this material is not recycled – even though recycling plastic saves twice as much energy than disposing of it does.

Understandably, there will be times when you may find plastic is unavoidable. Even when we have the best of intentions, sometimes budget, availability, or other outstanding factors can get in the way. However, know that the market is now growing rapidly with recycled plastic options to help control the rapid spread of plastic pollution. While you may not be able to avoid utilizing the material – purchasing plastic containers that are certified as eco-friendly or 100% recycled can still assist in making a difference! These are not as easily accessible in small quantities, but I predict that will change as awareness and demand continues to increase.

  • Green Rating –
  • Price Rating – ★★★
  • Availability Rating –

1 = lowest score; 3 = highest score

Thinking outside the box

Sustainability doesn’t only encompass the materials we utilize for packaging – there are also a ton of other creative ways to accomplish a more sustainable brand. Even the smallest considerations can make a huge impact and contribute towards positive change in the greater world around us.

Here are a few other ways to consider making your products more “green”:

  • Product design – Even details that may seem minor can have a large impact on the overall sustainability and “green footprint.” There may be creative ways for you to change the size of your packaging, for example. Or, changing the shape of your product to achieve more efficient shipping.
  • Selecting “green” partners – Do your best to work with companies or manufacturers who utilize materials from renewable or sustainably-managed forest sources, or are known to make an effort to incorporate eco-friendly practices.
  • Recycled paper – Packaging is only one part of the many pieces that are involved in your business. You can also utilize recycled materials in other areas – such as the paper you use to print invoices, packing slips, and more!
  • Minimize additional elements – As small as they may seem, any additional paper included with your product (leaflets, corrugated information cards, cellophane wrapping) all product excess waste on the consumer-end. Re-evaluate your current product materials to determine if there is anyway to condense or combine to decrease your carbon footprint.
  • Refill programs – Refill programs, most commonly coupled with glass packaging, have become very popular in the beauty industry. Brands such as Blackstones in NYC, M.A.C., fragrance brand Thierry Mugler, LUSH, Kiehl’s, and more. Consumers are encouraged to bring in their empty bottles to either recycle or refill. This not only reduces waste – but can also save your costs on additional packaging for repeat customers!

Is sustainable packaging something you think about for your products?

What solutions have you found either for your herbal skincare business, or for your at-home needs? Please share in the comments below!

Need more suggestions for where to purchase sustainable packaging for your herbal skincare products?

I offer a comprehensive list of preferred suppliers for both raw ingredients and packaging supplies to my Create Your Skincare students. Our next semester of Create Your Skincare Professional Edition starts soon!

Click HERE to learn more and schedule your complimentary Skincare Business Consultation today.

*Plastics photo credit J. MacPherson via Flickr

**This post contains affiliate links. Purchases made after clicking on a link in this post may result in me earning a small commission (at no extra cost to you). These commissions help me continue to bring you top quality free holistic skincare resources and educational events like this. I appreciate your support!

Expensive Skincare Ingredients: Why So Pricey, and Are They Worth It?

Expensive Skincare Ingredients: Why So Pricey, and Are They Worth It?

“You get what you pay for.” We hear that about so many things in life, don’t we? Cars, clothing, food, and of course skincare. While I believe that this is true for many things (like organic, whole foods for sure), but is it the truth for the other things? Are luxury priced cars really safer and longer lasting? Are designer clothes really better quality than clothes from discount stores? Are premium priced skincare products really better than products sold at drug stores or made at home? For these last things, my answer is a definite MAYBE. The reason for that is because pricing is not always based on cost or quality of raw ingredients. Often pricing is based on marketing–how the brand is positioned, how and who it is advertised to, packaging, how it’s sold, whether there is a celebrity or influencer endorsement, etc. Because of this, it is common for sub-par products to be dressed up and sold as luxury. But there are still the cases where quality does win out and is genuinely responsible for a high price tag. In skincare particularly, high prices of some luxury or professional skincare products are due to fact that they are made with rare, expensive skincare ingredients.

Expensive skincare ingredientsI recently had the opportunity to contribute my knowledge of expensive skincare ingredients to an article that was published on Insider.

In this article, 7 Ingredients in Your Skincare Products That Are Making Them So Expensive, I, along with other skincare experts, talked about the reasons why ingredients such as rose essential oil, jasmine essential oil, arginine, and gold are expensive to source, and what overall benefits they bring to the skincare party.

Click HERE to read about those!

In addition to the expensive skincare ingredients listed in the article, I wanted to share four others that might be hiking up the price of your skincare products, and whether they are worth it:

1. Hyaluronic acid

I consider hyaluronic acid to be the “mother of all humectants,” since it can hold 1000 times its weight in water, and therefore (in theory) can deliver extreme hydration to the skin. It also contains antioxidant benefits. It is expensive for two reasons. First–production. Top quality HA is produced from rooster combs. There are lower quality versions, less potent out there that are used in cosmetics that are either made from sugar beets, are synthesized, or bacteria-fermented. On the retail side though, the price typically would imply the animal-sourced HA. The bigger reason for the high price though, is that it is VERY difficult to formulate with as it is known to deactivate the effects of some of the other ingredients in the formula, and is extremely difficult to preserve.

2. Argan oil

Argan tree fruitsArgan oil is extremely rare because the Argania Spinosa trees that produce the fruit from which it is produced only grow in a specific part of Morocco, between Marrakesh and Essaouira, by Berber women’s cooperatives. The process to produce the oil is extremely time consuming and labor intensive, and it takes the fruit of 8 argan trees to produce a single liter of the oil. Another factor that drives up the cost of argan is that it is very susceptible to damage from exposure to heat and light, and is also prone to rancidity. It must be stored properly, but even so, has a shelf life of only about a year, unless other stabilizing and antioxidant ingredients are added. However, many women will say the price and the effort are worth it. It is incredibly beneficial for helping to support skin elasticity and maintain skin hydration, is also known to help improve the appearance of fine lines and wrinkles, as well as scarring. It is also known to help aid in sun protection and help the skin recover from sun damage, though it is not a substitute for sunscreen.

3. Prickly pear seed oil

Prickly pear seed oil (Opuntia ficus indica) has quickly gained favor among natural skincare enthusiasts for its gentle astringent (tightening) properties, high mineral content, and high antioxidant content (it contains more Vitamin E than other carrier oils) which help to neutralize free radical damage and protect delicate skin cells from oxidative and environmental damage. It is also known to help soothe and improve the appearance of acne-prone skin, and balance oil production. While prickly pears themselves aren’t uncommon (they grow abundantly in Mexico and the southwestern US but have have also migrated elsewhere in the US and overseas), the high price comes from the fact that the oil is cold pressed from the tiny seeds, and we can’t ignore the fact that the cactus’ spines make the process slower!

4. Retinaldehyde

Retinaldehyde–also known as retinal–is one of the Vitamin A derivatives that’s commonly used in professional skincare products as an alternative to less expensive forms of Vitamin A such as retinol palmitate or stronger forms like retinoic acid. It is a preferred ingredient because it is less inflammatory and gentler to the skin when applied topically, and has been studied for its benefits for skin issues such as acne, rosacea, and premature aging. What makes it expensive is that it is expensive to produce, and it is also difficult to keep stable once bottled. Its benefits are known to degrade quickly which makes formulation more laborious and expensive, and though more stable forms of the ingredient have been synthesized, all that has done is raise the cost on the ingredient itself.

Are people are more likely to buy products with expensive skincare ingredients?

This is a question that many of my Create Your Skincare Professional Edition students ponder, when deciding what ingredients to include in their formulations. In general, I think that yes, people across all markets are more inclined to buy products made with expensive skincare ingredients, even if the product itself doesn’t contain very much of it. Once an ingredient becomes famous for common skin complaints such as dark spots, scarring, fine lines, or wrinkles–it does seem like everyone wants to try it and will pay extra for it.

But do products made with these expensive skincare ingredients really work better?

It really depends on several factors. First, you have to consider what is the quality and purity of the ingredient? Is it the real deal? Has it been sourced, processed, and stored properly? How fresh is it? Is it the right species of the plant that’s known for the purported benefits?

If it’s been cut, diluted, or otherwise adulterated (which unfortunately does happen), it’s not going to provide as much benefit. It also depends on what else happens to be in the product–how much of this “star” ingredient is actually in it, and are there other ingredients present that might compete with it for absorption?

Lastly, it depends on the person. Not every ingredient works for every person, so unfortunately, many of the people who buy products with these star ingredients won’t receive the desired benefits, not because the ingredient or product doesn’t work–just because that person’s unique needs require something other than that ingredient. What’s great about plants is that many of them contain similar benefits, so we can often experience many of the same benefits of a rare and exotic plant by using a more common one that’s less scarce, easier to harvest/produce, and therefore, less money.

Often the price of a skincare product has nothing to do with the ingredients at all.

Typically when a commercial skincare product is designed, the formulator will pick one star ingredient, and focus the packaging, advertising, etc on that ingredient, but in truth, the product itself often contains a very low percentage of that ingredient. Sometimes that’s OK. In the instance of essential oils or other potent extracts or actives, too high a concentration is not necessary, and can even cause harm.

Honestly though, I don’t think a star ingredient is enough of a reason for someone to shell out a ton of money if the rest of the product doesn’t also deliver in quality. In these cases, pricing has more to do with packaging, positioning, how/to whom it’s sold, marketing, etc–an example would be how a mass produced product with a celebrity endorser vs a small indie brand. The big brand with the celebrity’s endorsement usually contains mostly water, synthetic emollients, then functional ingredients like emulsifiers, stabilizers, and preservatives, and a very tiny amount of the star ingredient. It’s expensive because of the advertising campaign, packaging, etc.

On the flip side, an artisan or indie brand might make a product that contains no water at all, and high quality plant-based emollients with a very low concentration of functional ingredients like emulsifiers and stabilizers, but without the celebrity endorser and expensive ad campaign and simple packaging–and both products might cost the same.

So I encourage everyone to read labels and look for quality over quantity! And even consider making your own products so you control your costs, and your ingredients.

Do you want to learn how to make top quality natural skincare products or start a skincare business?

I can teach you that! In my Create Your Skincare Professional Edition course, I teach ingredient selection in terms of purity, quality, and efficacy extensively. I also teach you how to choose ingredients purposefully, so that they are smart choices for the person you’re making products for, as well as for the formulation as a whole. And I also teach you how to brand and market your product line based on your skincare business goals. Our next semester starts soon!

Click HERE to learn more, enroll, or schedule a call today.

*Image 1 credit Loyal Naturals, via Wikimedia Commons. Image 2 credit Aaron Patterson.

The Perfect Bedtime Bath for a Great Night’s Sleep

The Perfect Bedtime Bath for a Great Night’s Sleep

Oprah Winfrey swears by the power of a bedtime bath as a way to de-stress and get ready for sleep. Well, if it’s good enough for Mother Oprah, the queen of daytime and Super Soul Sundays, one woman empire and potential future president of the United States, then it’s sure good enough for you and me. But what makes the perfect bath? Well read on below and I’ll tell you. But first…

Why is a bedtime bath good for sleep?

Before we get into how to have the perfect bedtime bath let’s just cover quickly exactly why a pre-bed soak is my favorite way to get ready for bed. It’s all about heat but not in the way you may imagine 😉

Researchers have found that your brain needs to drop its temperature slightly in order to sleep. That’s why it is easier to fall asleep in a room that’s too cold rather than one that’s too hot. Being cooler will not only help induce sleep quicker it will also promote better deep non-REM sleep.

What has this got to do with a bath, that’s typically hot, not cold? Well, when you have a soak in a nice hot bath, capillaries expand and your blood rushes to the skin, a process referred to as vasodilation. Hence the rosy cheeks!

(Special consideration: if you have rosacea, spider or varicose veins, or another circulatory or known health issue, be sure to use tepid water in your bath and/or consult with your licensed health practitioner!)

bedtime bathWhen you then step out of the warm water, this heat is rapidly transferred to the air around you, and you experience a massive thermal dump. Your core temperature drops, and it’s this rapid cooling effect that is so good at helping you get to sleep.

An ice cold shower would have much of the same impact. Let’s face it though, a soak in soothing bath salts with herbs and essential oils is more than slightly more appealing.

Ok, now that the science is out of the way let’s move onto what makes a perfect bedtime bath. I’m going to assume you know the basics of how to run a bath, so below I’m going to focus on the things around the edges that you might not have considered. It’s little details like these that will elevate a good bedtime bath to the perfect bedtime bath.

Here are my top 5 tips to create a perfect bedtime bath ritual:

Clear your post-bath schedule

Once bathtime is over, all you want to do is towel yourself off, wrap yourself up in that lovely soft rope and head straight to bed. The easiest way to ruin a pre-bed bath is for it not to be before bed.

If after your soak you still have a heap of chores to do then you are gonna instantly destroy all the good work your bath has done to relax you. So, before you even consider going near those taps, make sure absolutely everything is done for the next day.

Ask for, nay, demand privacy

Do not disturb!Nothing will drain the relaxation quicker than assorted family members banging on the bathroom door. Before you head for your soak make sure every single member of the household knows you’re not to be disturbed unless something very important has occurred.

By very important I mean of the level of someone’s bleeding profusely, the dog is on fire, or the cat is stuck in a tree!

If you only have the one bathroom in the house then make sure everyone gets the opportunity to use the facilities before you lock them out. Then, if their tiny bladders still can’t cope, kindly direct them out to the garden.

Create the right ambience

What’s the main difference between your bathroom and a high-end spa? Ambience, that’s what. When you walk into a spa the whole atmosphere oozes relaxation.

If you break it down to the fundamentals however, all these fancy places do is dim the lights a touch, light a few candles and play a little bit of ambient background music. These are three things you are perfectly capable of replicating in your own bathroom, no matter the size!

Invest in few nice scented candles (I prefer either beeswax or soy candles, scented only with essential oils), or if you’re sensitive to candles, an essential oil diffuser and top quality essential oils. Download a nice chillaxing playlist to your phone. And voila! Now you’re in for an instant five star spa experience.

Diffuse some oils

Essential oils for your bedtime bath

essential oils for atomatherapy treatment with lavender and gemstones in white backround

Creating the perfect ambience isn’t just about music and lighting, it is about massaging all the senses, including your sense of smell.

Try diffusing some essential oils. Frankincense and lavender are well known for their relaxing and hypnotic qualities. As you soak deep into your bath let the scent wash over you and transport you to another level of calm.

Try not to fall asleep completely in the bath, however, as that could be a little dangerous! It might be helpful to set a timer for 20 minutes or so.

Remember your refreshment

What we eat can affect how well we sleep. Some foods are sleep blockers, others sleep promoters. I like to enhance my bath time experience with a nice cup of chamomile tea, a well known sleep aid. Or, if I’m in extra need of some comfort I make a cup of golden milk.

Golden milk might sound expensive but it earned its name for its colour not its cost. Made by mixing a heaped teaspoon of turmeric into warm milk, then seasoned with ginger, nutmeg and cinnamon for taste.

Not only does the concoction taste delicious, it’s also incredibly comforting. Like a great big bear hug for your insides. And on top of that both turmeric and milk have crazy sleep inducing qualities. Yay!

Golden milk is the perfect bath time treat if you ask me!

Well there you have it, my five step recipe to the perfect bedtime bath.

Clear your schedule, put up the Do Not Disturb sign, get the ambience spot on, get the aromascape right and take on some light, comforting refreshment.

For more great sleep nuggets like this, check out the Sleep Advisor blog.

Have I forgotten anything?

What’s your favorite bedtime bath ritual? Please share in the comments below!

 

 

*Do Not Disturb image By Arz [CC BY-SA 3.0 (https://creativecommons.org/licenses/by-sa/3.0)], from Wikimedia Commons

 

 

Does DIY Skincare Have a Place in Professional Skincare?

Does DIY Skincare Have a Place in Professional Skincare?

Life is full of polarities, doesn’t it seem? There’s so much “this OR that,” and people get so caught up in whether THIS is right or THAT is right–and the “thises” fight so hard to prove the “thats” wrong and vice versa. Wouldn’t it be nice if in all aspects of life, there was room for this AND that? That both could be right? Or that this might be right for some people, while that might be right for others…right?

Want to know what I think?

I think most people benefit from a little bit of this and a little bit of that. Today, I want to take that idea to skincare–and talk about how we no longer have to have the debate of DIY skincare vs professional skincare. At first, I’ll be honest–I believed what I was taught in aesthetics school that DIY and OTC skincare were less effective, and even were potentially dangerous. But that view changed quite a bit after I dove deeper into herbalism, making my own skincare, and using my own skincare creations on my clients and seeing the results that happened. I talk about that more in this article.

I also wrote a post about professional skincare that was considered a bit controversial among aestheticians at the time (and still is, if I’m being totally honest!), where I debunk the idea that the “professional” skincare products that most aestheticians use in their practices and sell to their clients are more effective, higher quality, and more concentrated than skincare products that are sold to the general public (which aestheticians refer to as “OTC products”, or DIY skincare products. Aestheticians have been sold the idea that only they can sell these products because they are licensed, and therefore can handle and “prescribe” more “active” ingredients which supposedly have a more dramatic effect on the skin. Sorry to tell you, friends, but none of that is actually true, “Professional skincare” is a marketing term, just like “cosmeceutical.” It’s meaningless when it comes to defining the quality of the actual ingredients and formulation. All it means is that these are products that are marketed to professionals, rather than to the general public. If you’re an aesthetician, before you get mad at me, read the rest of that post HERE–because I promise you, it makes a lot of sense.

Chemical exfoliation treatmentBack to my initial point of this post: in professional skincare–meaning in the aesthetic treatment room and retail spa, I believe there is room for both DIY skincare (which I now prefer to call boutique or herbal skincare) and products that are marketed to professional. And quite frankly, if I make a product line and market it only to professionals, I’ve then made professional skincare.

I had the opportunity to shed light on DIY skincare in the professional skincare setting in my latest article in Dermascope Magazine, “10 Things about DIY Skincare.”

Click HERE to read it.

I’ll give you of the 10 things here–you’ll have to read the article to get all the details:

1. Whole foods and plants can benefit the skin.

2. Fresh ingredients are nutrient dense.

3. There are other forms of DIY skincare than kitchen DIY.

4. A properly formulated DIY skincare product can be just as, or more, concentrated as professional products.

5. There is a big misconception that DIY skincare puts people more at risk of developing allergies than synthetic skin care.

6. Not all DIY skincare is safe.

7. DIY skin care that contains fresh food, plant matter, or water must be preserved to be safe.

8. Natural preservation is not a simple topic.

9. Even anhydrous products can become contaminated.

10. The most common natural preservatives found in online DIY skincare recipes are not actually preservatives.

I hope you take the time to read the full article at Dermascope!

But the bottom line is that DIY skincare is awesome, safe, super-effective, and is legal to use and sell in the professional setting. That being said, there are guidelines and laws to follow, and there is certainly a lot of information you need to know to ensure that you’re doing it right in terms of ingredient selection, formulation, safety and stability testing, packaging, and more. If you’re an aesthetician and you still love a certain professional skincare line, then by all means–continue to sell it! But I also encourage you to offer your clients a little bit of DIY too–because you never know when a client might need a little more of this than that.

And I teach you how to create and customize all natural, boutique skincare for your clients in my online course, Create Your Skincare Professional Edition!

If you’re a skincare professional, check out our Professional Edition, and if you’re not a skincare professional but want to make yourself professional DIY skincare the right way, check out our Personal Edition.

You can even start either skincare journey today with a free class HERE!

What’s your experience with DIY skincare in the professional setting?

I’d love to hear your thoughts. Please share in the comments below!

5 Ways I Make Being a Skincare Entrepreneur and Homeschooling Mama Work

5 Ways I Make Being a Skincare Entrepreneur and Homeschooling Mama Work

When people ask me about myself–about my family, and about my work –and I tell them the short version of “I’m a home-based skincare entrepreneur, and have two busy daughters–13 and 10–who are ballet dancers, one of whom, I homeschool…” the response is usually a blank stare and some version of I “I don’t know how you do it,” “you’re either really brave or really crazy,” (that’s probably true) and “I could never do all that.”

I get asked all the time how I make everything work.

I wanted to share my “how” with you today, because, honestly? I sometimes need to remind myself so I can follow my own advice. But seriously, I am busy. You are busy. We–especially moms–are ALL busy. I have never met a mom who isn’t busy, whether they work from home, are stay-at-home moms who choose to not work, or choose to work outside of the home. So I want to inspire you that yes, you can balance having a skincare business with motherhood, if that’s something you’ve been dreaming of doing.

I talk about how I make being a skincare entrepreneur and homeschooling mama work in depth in this video:

Here’s the nutshell version of my top 5 tips:

1. Have a realistic understanding of your time. You can’t always just dedicate a full day of uninterrupted work time when you have small humans pulling at you or crying, needing to go potty, or wanting to eat, needing help with school, or needing to be taxied somewhere. It’s safe to say that there are usually blocks of hours that tend to be more difficult to work during. There are others that you know you won’t be disturbed (kids in school, at a playdate, occupied with an activity, at a lesson, etc), and then there are your “wild card” hours where you can probably get a lot of busywork-type tasks done that don’t require absolute quiet or laser focus. You also need to take into consideration what hours of the day you work best at specific tasks. For example, I do not do well teaching classes or having client calls before 10 am–so I don’t ever schedule them before that. I also have a nice window of time in the evenings (like right now, in fact) where my kids are at ballet, and I am working quietly and uninterrupted at a local cafe, with a nice cup of tea. This time is really important. I used to stay at the ballet school and chat with the moms or watch the class, and then when I realized that my earlier hours in the day were just a little bit more interrupted than they used to be because my daughter is at home now, that’s when I realized that I really needed to be more strategic with how I was spending blocks of time like these.

2. Think outside the box with your business model. When I first decided I wanted to work from home, I was a little bit disappointed because for awhile, it appeared that I would have to do something like data entry, or envelope stuffing, or something really more just busywork type of thing that wasn’t a way for me to use my creativity. I tried several business models ranging from a private aesthetics practice, health coaching practice, teaching natural and organic skincare formulation in person, having my own skincare line, and then ultimately decided that what worked best for me would be to have both my businesses nearly 100% online. I still travel near and far to teach in person, speak at conferences and attend conferences and continuing education events, but that’s a very small component of my business. You need to decide what works for you, and I encourage you to let go of any preconceived notions or limiting beliefs as to what your business model “should” look like. You get to decide.

calendar3. Ask the right people for help and be REALLY clear on what kind of help you need.  I am a little bit of a control freak (most entrepreneurs are), and I am really introverted. I’ve gotten better at it because I’ve had to, but because asking for help was hard for me, I realized that I needed to learn how to do it clearly, but I also needed to be sure that the people I was asking for help were actually the right people to help me with certain things. Moms often feel overwhelmed and when it seems like everybody needs something from us at all times. But we don’t always ask exactly for what we need. Sometimes we feel that making obvious hints or projecting telepathic messages should be received by those who can swoop in to help us. But unfortunately, that’s not always how it works. It is much more effective for me if I’m feeling overwhelmed or frustrated to say to my husband, “Hey, would you mind cooking dinner so that it’s ready when I get home late with the kids? I have to work tonight and I don’t want to have to cook dinner,” than it is for me to beam him the signals, “Cook dinner when you get home.” Believe it or not, I used to do that. And then I’d get home and yell “Why didn’t you cook dinner! I’m exhausted, I have to work tonight!” It turns out, he’s not psychic. And I’m guessing that your significant other is not psychic either. Also, be sure you’re asking the person for help who has the knowledge and skills to be able to help. Say there’s a glitch with one of my online platforms, and I complain to my husband that it’s not working, I can’t figure it out, and I need help fixing it. It does not do him or me any good. What is much more effective is for me to email my assistant, and say “Hey, we’re having this glitch, can you fix this or if not, can you submit a support ticket for me.” That’s really helpful. If you don’t have an assistant, chances are you might have a tech savvy friend or colleague you can ask, or that there’s a helpdesk or tech support email you can use.

4. Have a support circle of other moms who have businesses who get it. Moms in general need a support circle. Moms who have businesses in particular, need a support circle, because when you have a business and you have kids too, it’s very different from when you have a business and you don’t have kids or when you have kids but you don’t have a business. The challenges that you experience are specific and unique. Having friends who get it, and also having mentors who get that, is really helpful. I have a couple of really close mompreneur friends that have very similar challenges that, if we’re feeling frustrated and we just want to vent, we can vent to each other because we get it.

Clutter5. Choose your battles. It is really hard to kind of keep our supermompreneur cape on all the time. And there are things that are really important to us that don’t always get done because we all have the same amount of hours in a day, and sometimes things come up and things get pushed to the next day. You have to decide what’s most important to you in your business and in your home, and not feel bad about the other stuff. I’m not a great housekeeper. I’m not going to say I’m a slob, although my husband probably would, but I prioritize my kids’ ballet schedule, their schooling, my businesses, my self-care and healthy food. We catch up with chores on the weekends, but during the week, we have clutter on the surfaces, the floors don’t get swept most of the time. There are dishes in the sink, there are heaps of laundry on the couch. I’ve tried all the tips, the apps, and read the books. I even worked with a professional de-clutterer. It just doesn’t work for us all the time and I’m done feeling bad about it, because you know what? My kids are awesome, they’re successful at school and at ballet, and they are kind young girls who love themselves. My businesses are awesome and are growing steadily. And if that means my house is not always spick and span, I’ll take it. Choose your battles, and be OK with whatever you choose to let slide.

If you’re a work-from-home mom, I’d love to hear from you!

How do you get it all done? How do you keep your sanity? Please share in the comments below what your best tips are, and what your absolute negotiables and non-negotiables are.

Like I said in the the video above, if you’re a mom, you’re already awesome and I applaud you. And if you’re a mom who has a business, you didn’t choose the easiest path, but I can tell you that you chose a pretty darn good one. It’s a really rewarding path and it’s something that is yours that you can pass on to your kids, and that is something that I’m really grateful for.

If you want to learn more about what it takes to have a skincare business, please click HERE to take my free Skincare Business Crash Course! 

And if you are interested in becoming a skincare entrepreneur, or want to grow your existing skincare business, and you know you’re ready to commit, I am ready to teach you. Click HERE to learn more about my online course, Create Your Skincare Professional Edition.

*Calendar image credit: Udi H Bauman. Clutter image credit: Chris Tolworthy.

 

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