Create Your Skincare Story: Native2Nature Skincare

Create Your Skincare Story: Native2Nature Skincare

Teaching skincare and wellness practitioners and budding skincare entrepreneurs how to start or grow their skincare business in my online course, Create Your Skincare Professional Edition, is one of my absolute favorite parts of my job. I love connecting with dedicated and creative like-minded people, and I love teaching them my passion for herbal and custom skincare and skincare business.

Watching a student take an idea and dream into a fully developed herbal skincare brand, and supporting their creative process along the way is one of the most rewarding things I’ve had the honor to experience.

Today, I proudly share with you my student, Tasha Hetke’s Create Your Skincare Story, and introduce you to her brand, Native2Nature Skincare.

Watch Tasha’s Create Your Skincare Story below:

Or Read Tasha’s Create Your Skincare Story below:

Rachael: Thank you for being here, Tasha! Thank you so much, first of all, for being part of Create Your Skincare family, and for taking the time today. 

Tasha: Yeah, thank you for having me. 

Rachael: Such a pleasure. So, you’ve been with the Create Your Skincare family for a while. What’s exciting is that you really went from start, ground zero, to complete finished brand, through the Create Your Skincare program. So, I would love to know, first, how you got into wanting to make skincare. So, can you give us a little bit about your backstory, and how you came to wanting to make NATIVE2NATURE?

Tasha: Sure. So, ever since I was a little girl, I had my own skin issues. I had eczema when I was younger, and then it came back when I was in college. And then, it came back again when I was planning my wedding, go figure. I also am prone to blemishes. So, I’ve always been interested in skincare, not necessarily making it, but seeking it out. I had tried a ton of different brands, and I know so many people say they tried everything. And then, my mom was diagnosed with leukemia, so when that happened, it was kind of a turn from seeking whatever medication, to seeking more holistic care for the entire body. So that’s when I went on the avenue to find something that fit my skin type, that was natural. Not natural, in the sense of walking into Walmart and it says, “Natural” but, natural as in unrefined oils essential oils–but not essential oils from like, you know, Walgreens. 

Rachael:  I just want to take a quick break to mention that in Create Your Skincare, we have a couple students who really are ingredient gurus. They really just seek out the highest possible quality. I see them posting in all of the smaller, like kind of underground ingredient groups, and ingredient co-ops where people are actually going to different countries to buy these ingredients right from the source. They really have become experts on locating the best quality, unrefined, organic, fair-trade ingredients that are possible at this point in time, on this planet, from the humans that are producing them. So, Tasha is one of those people.

Native2Nature SkincareTasha: Yeah, so essential oils, unrefined, all that quality sourcing was super important to me. And I remember … so, to start the class, it is a little bit of a financial commitment. I talked it over with my husband, and I was working a nine to five. And I was like, “This is something that I’m really interested in,” because I still wasn’t finding exactly what I wanted, something that I agreed with, with packaging, or ingredients, or customer service. So then, I decided that I needed to be that person for other people like me, who really wanted to find someone that they could trust for quality, customer service. I try to be the full package. So then, I took the class, and I remember when I was studying, because I would bring my materials everywhere with me, like in the vehicle when my husband and I would go fishing. I would study in the car, and study in the boat. I was really into it, and treated it like it was a college course. I’ve been out of college for years now, but it was kind of fun because it wasn’t something that I was forced to take because I needed a certain credit amount, but it was something that I was really passionate to take. So, that made me want to learn, and it made things stick a lot more than a couple of my college courses. It’s so fun to have a starting point, and just learn from other people, especially through the Create Your Own Skincare program, and having that communication and the Facebook page, and how important that has been for me. Overall, I’ve created my skincare brand because I wanted to really serve the people that kind of were like myself, in the sense of searching.

Rachael: I would love to have you talk about how you got to the NATIVE2NATURE brand, because I know that was a process for you, that we worked together for a long time, to help you hone that down, and come up with the name. When you are making a product that you are trying to market and sell, nobody else can have it. There are also different versions of the name that, if it’s too close, you can’t have that name either. So, that was a super fun process, wasn’t it, Tasha?

Tasha: Yeah, I thought I had a name for like a year, and it’s something that I started on Instagram, and I was like, I’m just going to kind of like dip my toes in the water. And then, I went and I looked on GoDaddy domain, and it was taken. So, it was a process. And then, I talked to a lawyer, and I recommend you doing that, because just the paperwork part of it, and the legal aspects, you can’t know everything. So, yeah, NATIVE2NATURE, honestly, it took me probably … and this is not supposed to be discouraging, but it took me about two years to think of the name, or even longer. I can’t even remember. But, it’s been something that was in the back of my mind. One day I was visiting my brother down in Florida, got up early in the morning, went to the beach, and started writing stuff in sand. I sent it to Rachael. I was like, “What do you think of this? What do you think of that?” So, when I was heading out the door one day, NATIVE2NATURE came to me. It completely agrees with my brand concept because everything in it is native to nature. Right? I didn’t want people to think that I added a bunch of synthetic fragrances or ingredients. So, that was really straightforward. But then, also I was like, “someone’s gotta have that.” And then, I did more research, and I asked the trademark guy to go in and look, and he’s like, “No, I think we’re good.” 

So, trademarking takes months and months and months. So, I would say, if you want to start a brand, and trademarking is important for you, that get on it right away, because it’s definitely not something you want to just leave off. I’m still in the process of trademarking. Everything sounds really good. I’m hoping it goes through. So, it’s just easier to do it beforehand, because I think it can take up to a year. But again, it’s better to do it than never do it, because then, no one can come in and try to mimic you, because if their products are not of great quality, people might then associate that with your name, and you don’t really want to tarnish what you’ve done for your branding. 

Rachael: Yeah, that’s a really important point. And I also just want to point out that even though it did take you a long time, Tasha, to come up with the perfect name, and the perfect logo, and the branding and everything, it’s not like that’s all you were doing for that time. You were still doing massive amounts of research and development, and continuing education, and continuing to post in the group about different things you were working on, and checking with me about percentages, and checking in and staying connected. Just finding the name is one aspect of it, but what I want to communicate to anyone who is considering starting a skin care brand, and they’re like, “Oh my god, what if I’ll never be able to name it,” don’t let that part of it, or the trademark part of it hold you back, because when you have a business, there’s always something to do. There’s always something to do both on the learning side of it, and then the doing side. I mean, how many times have we talked about tweaking when it comes to, okay, maybe that preservative system didn’t work. Maybe that emulsifier didn’t hold the product together. There is a whole bunch of research and development that does go in to making even one product. Even if it’s a simple product that does not contain any preservatives or emulsifiers, and this is an example of that. This is an oil serum that is a blend of beautiful, natural plant-based oils. This has kiwi seed oil. This has red raspberry, rose hip, buriti, elderberry extract, some beautiful essential oils, and then some good vibes as well. So, a product like this does not need to have a preservative necessarily, or an emulsifier, because it doesn’t have any water in it. We teach you how to balance that out, how to balance out these types of formulations, not just with ingredients that work together logically, in the bottle, but also, who are you formulating for? What types of ingredients are going to be best for that person, whether it’s a single person, if you’re custom blending, or if you are making products that are going to be sold online, or sold in a farmers’ market, like I know you’ve done before. 

Native2Nature Outdoorsy Warm Weather SerumDon’t let one little detail that does take a long time hold you up, because there’s always something else you can be doing to fill that time. Honestly, Tasha, if you didn’t do it that way, I feel like you would’ve had a completely different product line. You kind of had to go through that process of finding the name, in order to further refine the brand, and even the formulations. When it comes to the process of being a skincare business owner, you haven’t shied away from some of the harder parts of it. If anything, you’ve dove into them, and you’ve embraced them, while you’re still doing kind of the fun stuff, like the design and ingredients, and stuff like that. So, I’m really excited to see where NATIVE2NATURE goes, and to watch it grow. It really looks, from my perspective, like you’re making your choices very purposefully. So, I’m really proud of you for that. 

Tasha: Thank you. 

Rachael: You’re welcome. Okay. So, I want to get back to Create Your Skincare Professional Edition, and ask you what was your favorite part of that experience?

Tasha: My favorite part of the Professional Edition was I think hearing from the other professionals that you had live, and being able to ask them questions, because a lot of times, I signed up for webinars, but I’ve never really had the opportunity to ask them questions. And Rachael will confirm this–I’m a question asker. 

Rachael: She is. 

Tasha: I’m not afraid to ask questions. I love to learn about it. And I really want to know everything I can know about it because when customers ask me questions, I want to be knowledgeable about specific ingredients. And, even from the marketing standpoint, I want to be able to present myself as professionally as possible. So, in listening to your classes and being able to talk to the guest teachers questions throughout the classes, it was really helpful and useful to me. I also really like using the Facebook tool, just to hop on, because once in a while, I’ll be formulating something completely different or new, I’ll be like, “Oh no, what about this percentage?” That was a really big benefit because you can Google all you want, and you can Pinterest ’til your face turns blue, but until you actually have accurate information about things like preserving, and even the marketing side of things, it’s probably not going to go super far. I wanted to start this like a little side career because some day when we have kiddos, I want to be able to stay home with them, but yet still financially contribute. That is important to me. I feel like through the Pro Edition, it really helped me with the marketing part, and with actually putting things into place. 

Rachael:  I really want people thinking about marketable and purposeful decisions that are good business decisions right from the start, in addition to, “Wow, that’s a really cool ingredient that I want to have in my product, ’cause it’s awesome, and it smells great, and feels great, and oh my god.” Right? Tasha, how many cool ingredients are there that we have … 

Tasha: A thousand, million, trillion … 

Rachael: From this beautiful planet that we share, right? There are so many tempting ingredients out there. So, I really want to help people make decisions for ingredient selections that are not only just really cool ingredients, but also that are like, hey, that actually makes a lot of sense in your product, in the actual bottle itself, with the other ingredients you have in here, but also for your client, for your target customer, and from a marketing and business standpoint as well. 

Tasha: Right. 

Rachael: Cool. So, based on the experience that you’ve had in Create Your Skincare Professional Edition, what advice would you give to someone who is considering taking the course?

Tasha HetkeTasha: So, before I made the decision to enroll, I was on the fence about it. I mean, I wanted to do it, but it was more talking my husband into it, at that point. But then, also, it was something I was super passionate about, and I can tell you for certain, that if I wouldn’t have taken the course, I would still just be making sugar scrubs and putting jojoba on my face and that’s it. I’m not saying that’s a bad thing, but I wouldn’t be where I am right now, at all, today. It has been a journey, and a process, and if you go into a business thinking there’s not going to be any hiccups, you’re just going to feel awful the whole time, because there’s going to be hiccups. Just kind of what Rachael said, you have to kind of embrace it, expect it. Expect the best, but also prepare for things not going well at times, because you want to keep your positive energy going, and that’s something that’s important to my brand. I make my skin care around Himalayan Salt Lamps, and I unplug all the electronics around me that I can, because I feel that your energy really does resonate, or go into your product. 

Rachael: Absolutely. 

Tasha: So if you feel passionate about doing this, and you’re on the fence, I’d say sleep on it, and if you’re a person of prayer, pray about it, and or talk to a friend. But, I think that so many people miss opportunities that they’re passionate about because maybe society feels the need to tell you, “You won’t make it.” I just think we really have to push those thoughts out of our heads, because you can listen to negative thoughts all day long, but really, it’s the positive ones that are going to make the most impactful  decisions in your life. If you’re on the fence, I’d say, do it, because it’s really not crazy expensive, considering all I got out of it. And again, I wouldn’t be where I am today. I left my nine to five to pursue this. I would’ve done that, I wouldn’t have had the guts to do that. I’m not saying I’m making the same amount of money, but I’m a lot happier where I am. 

Rachael: And you’re just getting started. You have to start somewhere. You are making money, which is something. 

Tasha: Sure, right. 

Rachael: That’s a huge thing. You took that leap. You’re already seeing reward. You’re already growing a following. You have a good head about it. You’re not making decisions based just on impulse. You’re thinking it through. But, you’re also taking risks. You have a good balance of risk and being methodical about it. That is really necessary for a successful business person. So, I see amazing things for you in the future of NATIVE2NATURE. So, where are you at now?

Tasha: I just launched my website. I also just got done formulating my next serum. So, that will be my next product for this next season. It’ll be called Outdoorsy Cool Weather Serum.

Rachael: Perfect. 

Tasha: My niche is for those who like to be outdoors, because I’m outdoorsy, and I honestly didn’t really see it on the market. I’m sure someone does it somewhere, but it wasn’t as popular as maybe like, aging, which yes, people are very interested in that. But, I wanted something for people when they’re outside, that’s going to protect and restore your skin. So, my warm weather is for the warmer weather. The reason why I didn’t called it summer and winter is because for people in California and Florida, their cool weather is still pretty warm, sometimes. 

I chose not to take out a loan for my business, so it’s something that I kind of have to gradually grow, which is okay, because if I were to come out with a big line right away, I think, for my personality, it would’ve been too overwhelming. So, know your limits, and yourself, what you can handle, and what you have time to handle. 

Rachael: I think that’s a really big point, and I’m glad you made that, because you know, a lot of people worry, “Well, how am I going to fund this thing? What if I can’t get a loan? What if I don’t want to take on a loan right now? What if I don’t have anyone helping me?” I’ll tell you, I did not start my business with a loan. I self-funded my business and chose to grow it slowly as well. When you start too big, too fast, many people just end up losing money because haven’t they tested the market, or built an audience. They haven’t done that part of it. You really gain a lot of wisdom from going slowly, because you’re learning every step of the way, and the decisions that you’re making for your spending, are going to be a lot more thought out. I want to reflect back to the Herbal Skincare Summit. One of our teachers, Kevin Gianni, from Annmarie Skin Care, said, “What I would recommend to anyone is start with one, really kick-ass serum, and market the heck out of it, and sell it, and then see what happens, and make your decisions next from there.” I think that’s really sound advice, because really one of the biggest mistakes I see people make when they start these brands is that they just have too many products, and they’re still going for that quantity over quality. I really want my students to go quality, always. Never sacrifice quality for quantity. 

Tasha, is there anything else that you would like to share, either about Create Your Skincare Professional Edition, or NATIVE2NATURE?

Tasha: I guess, my number one advice is go for it. Learn along the way, and don’t be afraid to ask questions. If you choose to take the course, you are investing time and money into it, and with that, don’t be afraid that your question’s going to sound stupid, or not. Or, just look up my name if you’re a part of the Facebook group, because I ask a whole bunch of questions. Feel free to reach out. So, just go for it, and be confident in yourself.

Rachael: Fantastic. All right. So if you are someone who is thinking about whether this is for you, you’re not quite sure, I do offer complementary skincare business consultations to anyone who is serious in learning more about Create Your Skincare Professional Edition, and joining us in one of our upcoming live semesters. So, you can go to createyourskincare.com and schedule that appointment there, and you can also enroll in the course directly right from that website. 

Tasha, thank you so much for joining me today. I really am just so excited for you. 

Tasha: Yeah, thank you for having me. I appreciate it. 

Learn more about Native2Nature Skincare and connect with Tasha:

Learn more about Create Your Skincare Professional Edition at www.createyourskincare.com.

 

3 Quick, Natural, and Safe Overnight Pimple Remedies

3 Quick, Natural, and Safe Overnight Pimple Remedies

Don’t you just hate it when you have an event coming up and a big old zit pops on the most obvious part of your face? Today’s guest post from Emma Hanson shares with you three quick ways to kick that unwelcome visitor out. I particularly like these three remedies, because I’ll be honest with you–many of the “get rid of the zit quick” remedies (and DIY skincare remedies in general) I see online may do more harm than good because even though they are using natural ingredients, they aren’t ingredients that are necessarily appropriate for topical application (lemon juice, apple cider vinegar, and aspirin, are some of the most common offenders). The overnight pimple remedies listed below are safe for topical application, but keep in mind that they are intended for short-term spot treatment, and should not be considered as part of a daily regimen. Enjoy!

Sudden breakouts are such a common issue for women (and men too) of all ages. A pimple can pop due to a number of factors which we often aren’t aware of. 

Fret not! Here are 3 simple overnight pimple remedies that really work.

Even if the pimple doesn’t disappear, completely it surely will reduce in size and look less inflamed. 

1. Aloe vera icing

aloe vera gelYou might have heard about icing the pimple, which definitely helps to calm down the redness and may help reduce the size on its own. If you want to double the effectiveness, try frozen aloe vera. Aloe has the anti-bacterial and anti-inflammatory properties that are add serious therapeutic action to the coldness of the ice. It also packs serious skin nutrition, and pimple fighting properties such as Vitamins A, C, and E, minerals such as copper and zinc, enzymes, and bioavailable salicylic acid (which is a famous solution to acne).

To make your aloe vera ice, simply add aloe vera gel (learn how to safely extract the gel from the plant HERE) to your ice cube tray and then ice your pimple down for up 2 or 3 minutes with it twice a day everyday, leading up to the big event.

2. Tea tree oil and clay spot treatment

This tried and tested treatment is one you won’t commonly see on the DIY blogs (which is why I happen to love it!). Take a teaspoon of bentonite clay and add diluted tea tree oil to it (Rachael’s note: I recommend castor oil or aloe vera gel with about a 3% concentration of tea tree oil) for this particular blend). Add enough to make a paste out of it and apply the solution to the affected area only. Let it dry and then remove it with warm water. You’ll be shocked at how fast this remedy will dry out the blemish and reduce it in size.

Tea tree oil and bentonite clay both have the ability to draw out impurities, and kill the bacteria. For these reasons, this spot treatment is a powerful overnight pimple remedy.

3. Toothpaste magic

The toothpaste spot treatment is nothing new, but it is important to understand that conventional toothpastes on the market contain ingredients that you typically wouldn’t want to put on your skin, even for a spot treatment (like sodium laureth sulfate and artificial flavors). However, you can use a natural, earth-based toothpaste. These are particularly effective because most brands contain ingredients like baking soda, Himalayan or sea salt, bentonite clay, charcoal, and other earthy goodies that are known for their drawing, antimicrobial, and anti-inflammatory properties. Avoid other gel-based and colored toothpastes, because they can cause irritation to the skin.

Apply the toothpaste on affected areas only before going to bed and leave it on for a night. Wash your face in the morning and see the pimple almost vanished. 

Again, these are all meant to be used as short-term or overnight pimple remedies.

They are simple, yet very strong, and using them in too large of an area on the face, too often, or for too long, can cause more harm than good. If you’re looking to create safe, natural, simple skincare products that you can use every day, check out my free skincare class, Boutique Skincare Basics. Thanks to Emma for this contribution!

Emma HansonAbout the author:

Emma Hanson is a mother of two, a skincare freak and an avid reader. She loves trying out new products and treatments for healthy and glowing skin. She shares her knowledge and experience by writing regularly on her blog. She is one of the co-founders of http://www.clearawayacne.com/.

Have you tried any of these overnight pimple remedies?

Or do you have one of your own that always works for you? Please share in the comments below!

*Aloe vera gel image by ER and Jenny via Flickr. Toothpaste image from Amazon.

**This post contains affiliate links. Purchases made after clicking on a link in this post may result in me earning a small commission (at no extra cost to you). These commissions help me continue to bring you top quality free holistic skincare resources and educational events like this. I appreciate your support!

Expensive Skincare Ingredients: Why So Pricey, and Are They Worth It?

Expensive Skincare Ingredients: Why So Pricey, and Are They Worth It?

“You get what you pay for.” We hear that about so many things in life, don’t we? Cars, clothing, food, and of course skincare. While I believe that this is true for many things (like organic, whole foods for sure), but is it the truth for the other things? Are luxury priced cars really safer and longer lasting? Are designer clothes really better quality than clothes from discount stores? Are premium priced skincare products really better than products sold at drug stores or made at home? For these last things, my answer is a definite MAYBE. The reason for that is because pricing is not always based on cost or quality of raw ingredients. Often pricing is based on marketing–how the brand is positioned, how and who it is advertised to, packaging, how it’s sold, whether there is a celebrity or influencer endorsement, etc. Because of this, it is common for sub-par products to be dressed up and sold as luxury. But there are still the cases where quality does win out and is genuinely responsible for a high price tag. In skincare particularly, high prices of some luxury or professional skincare products are due to fact that they are made with rare, expensive skincare ingredients.

Expensive skincare ingredientsI recently had the opportunity to contribute my knowledge of expensive skincare ingredients to an article that was published on Insider.

In this article, 7 Ingredients in Your Skincare Products That Are Making Them So Expensive, I, along with other skincare experts, talked about the reasons why ingredients such as rose essential oil, jasmine essential oil, arginine, and gold are expensive to source, and what overall benefits they bring to the skincare party.

Click HERE to read about those!

In addition to the expensive skincare ingredients listed in the article, I wanted to share four others that might be hiking up the price of your skincare products, and whether they are worth it:

1. Hyaluronic acid

I consider hyaluronic acid to be the “mother of all humectants,” since it can hold 1000 times its weight in water, and therefore (in theory) can deliver extreme hydration to the skin. It also contains antioxidant benefits. It is expensive for two reasons. First–production. Top quality HA is produced from rooster combs. There are lower quality versions, less potent out there that are used in cosmetics that are either made from sugar beets, are synthesized, or bacteria-fermented. On the retail side though, the price typically would imply the animal-sourced HA. The bigger reason for the high price though, is that it is VERY difficult to formulate with as it is known to deactivate the effects of some of the other ingredients in the formula, and is extremely difficult to preserve.

2. Argan oil

Argan tree fruitsArgan oil is extremely rare because the Argania Spinosa trees that produce the fruit from which it is produced only grow in a specific part of Morocco, between Marrakesh and Essaouira, by Berber women’s cooperatives. The process to produce the oil is extremely time consuming and labor intensive, and it takes the fruit of 8 argan trees to produce a single liter of the oil. Another factor that drives up the cost of argan is that it is very susceptible to damage from exposure to heat and light, and is also prone to rancidity. It must be stored properly, but even so, has a shelf life of only about a year, unless other stabilizing and antioxidant ingredients are added. However, many women will say the price and the effort are worth it. It is incredibly beneficial for helping to support skin elasticity and maintain skin hydration, is also known to help improve the appearance of fine lines and wrinkles, as well as scarring. It is also known to help aid in sun protection and help the skin recover from sun damage, though it is not a substitute for sunscreen.

3. Prickly pear seed oil

Prickly pear seed oil (Opuntia ficus indica) has quickly gained favor among natural skincare enthusiasts for its gentle astringent (tightening) properties, high mineral content, and high antioxidant content (it contains more Vitamin E than other carrier oils) which help to neutralize free radical damage and protect delicate skin cells from oxidative and environmental damage. It is also known to help soothe and improve the appearance of acne-prone skin, and balance oil production. While prickly pears themselves aren’t uncommon (they grow abundantly in Mexico and the southwestern US but have have also migrated elsewhere in the US and overseas), the high price comes from the fact that the oil is cold pressed from the tiny seeds, and we can’t ignore the fact that the cactus’ spines make the process slower!

4. Retinaldehyde

Retinaldehyde–also known as retinal–is one of the Vitamin A derivatives that’s commonly used in professional skincare products as an alternative to less expensive forms of Vitamin A such as retinol palmitate or stronger forms like retinoic acid. It is a preferred ingredient because it is less inflammatory and gentler to the skin when applied topically, and has been studied for its benefits for skin issues such as acne, rosacea, and premature aging. What makes it expensive is that it is expensive to produce, and it is also difficult to keep stable once bottled. Its benefits are known to degrade quickly which makes formulation more laborious and expensive, and though more stable forms of the ingredient have been synthesized, all that has done is raise the cost on the ingredient itself.

Are people are more likely to buy products with expensive skincare ingredients?

This is a question that many of my Create Your Skincare Professional Edition students ponder, when deciding what ingredients to include in their formulations. In general, I think that yes, people across all markets are more inclined to buy products made with expensive skincare ingredients, even if the product itself doesn’t contain very much of it. Once an ingredient becomes famous for common skin complaints such as dark spots, scarring, fine lines, or wrinkles–it does seem like everyone wants to try it and will pay extra for it.

But do products made with these expensive skincare ingredients really work better?

It really depends on several factors. First, you have to consider what is the quality and purity of the ingredient? Is it the real deal? Has it been sourced, processed, and stored properly? How fresh is it? Is it the right species of the plant that’s known for the purported benefits?

If it’s been cut, diluted, or otherwise adulterated (which unfortunately does happen), it’s not going to provide as much benefit. It also depends on what else happens to be in the product–how much of this “star” ingredient is actually in it, and are there other ingredients present that might compete with it for absorption?

Lastly, it depends on the person. Not every ingredient works for every person, so unfortunately, many of the people who buy products with these star ingredients won’t receive the desired benefits, not because the ingredient or product doesn’t work–just because that person’s unique needs require something other than that ingredient. What’s great about plants is that many of them contain similar benefits, so we can often experience many of the same benefits of a rare and exotic plant by using a more common one that’s less scarce, easier to harvest/produce, and therefore, less money.

Often the price of a skincare product has nothing to do with the ingredients at all.

Typically when a commercial skincare product is designed, the formulator will pick one star ingredient, and focus the packaging, advertising, etc on that ingredient, but in truth, the product itself often contains a very low percentage of that ingredient. Sometimes that’s OK. In the instance of essential oils or other potent extracts or actives, too high a concentration is not necessary, and can even cause harm.

Honestly though, I don’t think a star ingredient is enough of a reason for someone to shell out a ton of money if the rest of the product doesn’t also deliver in quality. In these cases, pricing has more to do with packaging, positioning, how/to whom it’s sold, marketing, etc–an example would be how a mass produced product with a celebrity endorser vs a small indie brand. The big brand with the celebrity’s endorsement usually contains mostly water, synthetic emollients, then functional ingredients like emulsifiers, stabilizers, and preservatives, and a very tiny amount of the star ingredient. It’s expensive because of the advertising campaign, packaging, etc.

On the flip side, an artisan or indie brand might make a product that contains no water at all, and high quality plant-based emollients with a very low concentration of functional ingredients like emulsifiers and stabilizers, but without the celebrity endorser and expensive ad campaign and simple packaging–and both products might cost the same.

So I encourage everyone to read labels and look for quality over quantity! And even consider making your own products so you control your costs, and your ingredients.

Do you want to learn how to make top quality natural skincare products or start a skincare business?

I can teach you that! In my Create Your Skincare Professional Edition course, I teach ingredient selection in terms of purity, quality, and efficacy extensively. I also teach you how to choose ingredients purposefully, so that they are smart choices for the person you’re making products for, as well as for the formulation as a whole. And I also teach you how to brand and market your product line based on your skincare business goals. Our next semester starts soon!

Click HERE to learn more, enroll, or schedule a call today.

*Image 1 credit Loyal Naturals, via Wikimedia Commons. Image 2 credit Aaron Patterson.

How to Easily Make DIY Perfume With Essential Oils

How to Easily Make DIY Perfume With Essential Oils

Enjoy this guest post about DIY perfume from contributing author, Ashley Lipman!

If you look on the dressing table of any woman, you are likely to see a collection of perfumes. Whether fancy, crunchy, or anything in between, most women enjoy perfume. Then there are those of us who cannot even think of NOT wearing perfume. We are hardcore perfume junkies. We are the ladies who have perfume for everyday wear, perfume for going to the market or to run errands, and the “good” perfume. The good perfume is very expensive so you wear it sparingly. It is for weddings, major holidays, and going to a wonderful restaurant for your anniversary.

The perfume junkie

Until I became interested in the world of essential oils, I gave zero thought about what was actually in the heavenly scents I was putting on my body. Casual perfume wearers might be more careful. But a perfume junkie is likely to overlook what’s on the label to get the scent they want. Someone could hand you a sample vial of a great perfume with a warning, “this perfume has a base of sulfuric acid so do not put it directly on your neck.” And perfume junkies like us would reply: “But it won’t stain my clothes, right?” 

The problem with that is that you might never actually really know what’s in a perfume, since so many synthetic fragrance blends are trade secrets, which are not required to be listed on the label. And because these blends could literally contain hundreds of individual synthetic chemicals, the ingredient list likely wouldn’t even fit on the box.

Why didn’t anyone tell me I could make my own perfume?

Yes, it is true. You can make your own perfume and customize the scent. It is a fraction of the cost, you can make how much you want anytime you want (so you never run out), and it is made with all-natural ingredients. Why didn’t they tell you? Frankly, they never told you because they want your money.

In this article, we will focus on the basics of how to make perfume, and what ingredients and supplies you need. But, keep in mind–natural perfumery is an art form in and of itself, so we encourage you to do your homework and practice, practice, practice! You will find tons of recipes that are wonderful online, and some that closely resemble popular brands. Start with these recipes, but do not be afraid to add a few drops of something different, so you customize your perfume, your way.

Tip: make notes of additions you added, and give your perfume a name. It will help you recreate it for yourself or someone you want to present with a charming gift.

What do you need to make DIY perfume?

While the images of perfumery shelves filled with essential oils, blends, absolutes, concretes, and artistic bottles may imply that you need a lot of ingredients and supplies to make DIY perfume, you can get started with just a few key items. In fact, I suggest starting with just a few essential oils until you get to know their aromatic profile, as you can always add more later as your perfumery skills get more seasoned. 

You will need:

  • Bottles for your DIY perfume (these come in roll on, glass apothecary-style jars with droppers, fancy bottles with atomizers, etc)
  • A dropper or pipettes
  • Vials or small beakers
  • Alcohol (Grain alcohol is preferred) or jojoba oil for your base
  • At least 3 different high quality essential oils

Tip: Buy only quality essential oils that are pure and highly rated. This will keep your perfume smelling nice longer.

Essential oils for DIY perfume:

Base notes are the first type of essential oil you will need. These are usually heavier oils or resins, with earthy, woodsy, naturally muskier scents, and natural fixative properties. This is the foundation of your DIY perfume aromatically, and keeps it smelling great for longer, naturally, and after the top and medium notes fade, the base notes remain. Frankincense, benzoin, vanilla, and oak moss are examples of base notes.

Medium notes are essential oils that add body to your blend. Their aromas aren’t always individually detectable, though they add body to the others, and are very important for the cohesiveness of the entire blend. Medium notes are often herbaceous, floral, or earthy. Some popular choices are lavender, geranium, or elemi.

Top notes are the first you’ll smell, but they are also the first to fade. These are often fruity or minty, the most common ones being your citrus, spicy, and minty aromas. Some common top notes are thyme, grapefruit, petitgrain, and peppermint essential oil

Making your DIY perfume mixture

Note: use a vial or small beaker and your dropper or pipette

  1. Start with 15 ml of jojoba oil or grain alcohol in your container
  2. Add 10 drops of the base you chose. 
  3. Add 10 drops of your medium essential oil (note). 
  4. Add 10 drops of the top note. 
  5. Stir gently (you can use a stainless steel or glass stirrer), and bottle.

Using your DIY perfume

Your oil blends will last for a very long time in the bottle, as long as you store them properly. As soon as you have arrived at your perfect blend, bottle it and store it in a cool, dark environment. You can use it right away, but if you allow it to sit for two to four months it will allow the aromas to “marry,” which will bring out the mellow properties of all the ingredients. Shake well and apply wherever you normally apply your perfume. If you also make your own skincare products, you can use your own safe and natural DIY perfume to scent your products in place of toxic synthetic fragrance oils.

So, what are you waiting for? Get started today, and by the time the holiday season rolls around, you’ll have some great DIY perfume gifts to give.

Have you ever made your own DIY perfume?

How did it come out? Have you had any DIY perfume fails that you were able to fix? Please share in the comments below!

About the author:

Ashley Lipman is an award-winning writer who discovered her passion in providing creative solutions for building brands online. Since her first high school award in Creative Writing, she continues to deliver quality content through various niches.

Gold in Skincare: Real Hype or the Real Deal?

Gold in Skincare: Real Hype or the Real Deal?

In the world of skincare, the revolving lists of ingredients are nothing short of fantastical. One day we’re touting the power of stem cells, the next we’re lauding the benefits of seaweed. At the latest International Congress of Esthetics and Spa show, I noticed an abundance of metals–particularly gold in skincare. It can be hard to sift through the trends to find the ingredients that will truly improve your skin’s appearance. Which ingredients work? And when is it worth paying more for those truly sophisticated products?

The use of metals in skincare perfectly exemplifies this phenomena. Copper is needed by the body, but what does it do when applied topically? The idea of using 24K gold in skincare has its characteristic allure, but is it worth shelling out for said allure?

As you know, I custom make all my skincare, so my main question when I started researching this was… should I consider including precious metals in my skincare formulations? In this article, I’m breaking it down according to each metal, because they offer different qualities. Then, I’ll touch on nanoparticles, which have become important (and controversial) in skincare recently.

Copper in skincare

CopperThe most electrically conductive of all the metal elements, copper, has a long history of being used to make tools and jewelry, sterilizing water, and now, as an ingredient in skincare.

Its use as a purifying agent is one of copper’s most popular applications. Hospitals even use copper surfaces to reduce the spread of germs. So it’s not surprising that one of copper’s effects on the skin is as an antimicrobial. These germ-reducing properties aren’t what most companies are promoting, however. Products containing copper are instead touting its ability to reduce redness, minimize wrinkles, and get rid of dark circles under the eyes. There’s even a pillowcase infused with copper that promises to reduce wrinkles while you sleep!  

The peptides in copper may be responsible for these skin-rejuvenating properties. Oregon State writes, “Another [copper enzyme], lysyl oxidase, is required for the cross-linking of collagen and elastin, which are essential for the formation of strong and flexible connective tissue. The action of lysyl oxidase helps maintain the integrity of connective tissue in the heart and blood vessels and also plays a role in bone formation.” This sounds promising.

Aesthetics Journal notes, “Copper metal ions have been found in higher concentrations around healing wounds and thus are implicated in wound healing and inflammatory processes. The topical application of copper ion-containing ointments has been associated with improved wound healing.” Another compelling piece.

Both of these excerpts point to some validity in the claims that copper in skincare formulations could help give it a more youthful appearance. Given its long history of use, as well as these studied effects on wound healing and connective tissue, copper stands out as an ingredient worth including in a skincare regimen.

Silver in skincare

Like copper, silver has a long history of use–it has been used for medical purposes for thousands of years. Lately you might have heard of colloidal silver being used to fight infections or used in skincare formulations that claim anti-aging properties.

First off, “colloidal” refers to a solution of microscopically dispersed insoluble particles suspended throughout another substance. Those who endorse silver for these purposes explain that it is only beneficial or absorbable in its colloidal form. Colloidal silver was banned as a medical ingredient in the 1990s because it was being overprescribed and overhyped, which caused some pretty crazy adverse reactions. However it is still available in natural formulations, and is considered safe when used appropriately.

Medical journals do confirm silver’s antibacterial activity, with a study published in 2013 noting that “It is widely recognized as an effective broad-spectrum antimicrobial agent… effective against a broad range of aerobic, anaerobic, gram-negative and gram-positive bacteria, yeast, filamentous fungi and viruses,” also appearing to have anti-inflammatory properties. This makes silver appealing as a preservative, perhaps, or an acne-fighting ingredient– but does it live up to the hype as a skin-transforming ingredient?

Let’s transport ourselves to the world of biochemistry for a moment. There are some compelling cases for silver as a skincare ingredient, namely a study on silver nanoparticles at a particular size protecting skin cells against UVB radiation-induced DNA damage, which lends some credibility to its use as an anti-aging ingredient. I’ll touch on nanoparticles at the end of this article, but just know that there is some controversy behind their safety. For now, let’s talk about our first place prize metal.

Gold in skincare

Gold is perhaps the most enchanting of these three metals. Companies that utilize gold in skincare tout its youth-enhancing and luminizing effects. But is gold in skincare all it glitters to be?

The Huffington Post’s review of gold in skincare concludes that its main attributes are that it’s anti-inflammatory and antioxidant. Because it’s not soluble, the article explains, you don’t need to worry about side effects.

Yet Allure’s comparison of different precious metals in skincare notes that gold was named ‘Allergen of the year’ in 2001. And many people can’t even tolerate wearing gold jewelry. How’s that for going for the gold?

Well, a study published in 2010 found that gold particles stimulated the proliferation of keratinocytes. They concluded that at a low concentration, gold particles could be useful in biomedical skin tissue engineering, but that at high concentrations they were toxic to cells. I think it’s safe to assume that skincare companies would not use high enough concentrations in their products for them to have a toxic effect; and while these results are in scientific jargon, it does seem to point to gold’s ability to revitalize the skin.

Just last year, a study of metal in skincare confirmed that gold encourages the proliferation of skin cells. They also noted that gold does have ability to penetrate into the skin, which may be a good thing, or may be a bad thing, depending on what else is in the formulation; because essentially, having gold in your skincare may increase your skin’s absorption of the other ingredients in that product, helping your skin to soak all the goodness (or not-so-goodness). Also, its benefits and effects on the skin depend on whether or not it’s compatible with the bioindividual chemistry of the person using the product.

Is the idea of metals in skincare a little bit too Marie Curie when it should be more Marie Claire? Stick with me, because I want to touch on one more science-oriented thing that’s rather important…

Nanoparticles

Several years ago I wrote about Kabana Skin Care and why I steer clear of nanoparticles in skincare. It’s a topic thick with opposing views and uncertainty. You may have heard of nanoparticles, which means any particle under 100 nanometers, because they are often used in natural sunscreen formulations. Zinc oxide and titanium oxide in nanoparticle size have less of the characteristic white chalkiness. Since the technology has become available to achieve nanoparticle size, companies and scientists have been using it because it allows for easier assimilation into products and medications.

Because nanoparticles are often able to enter the bloodstream, there are concerns about their interactions with cells and bioaccumulation in the body. Indeed, the aforementioned study about gold particles being toxic at certain concentrations was looking at nanoparticles. They write, “It has been found that AuNPs of 14 nm can easily penetrate through the cell membrane and accumulate into the vacuole.” But also that, “the unique properties of NPs: high surface area relative to the size as well as the ability to penetrate biological membranes and barriers greatly reduces systemic dose thus potential side effects and toxicity. Recent studies show very promising clinical potential of NPs to serve as controlled release and delivery systems for drugs/active substances.” Alas, the double-edged sword of nanoparticles.

I don’t find nanoparticles appealing enough to ignore the evidence that they could bioaccumulate in the body. Given how many healthy, natural, nontoxic ingredients there are available, I don’t see the point in risking it.

To Indulge or Not to Indulge?

Gold face maskGold, silver, and copper each have merits when it comes to skincare. Gold can help increase the effectiveness of other ingredients in your skincare, while also acting as an antioxidant. Heck, the simple shine and color of it can add a beautiful luminosity to your skin.

And silver? Its antimicrobial actions are totally legit, and it’s possible that it also protects against UVB damage, which would be a great bonus.

Copper, also verifiably antimicrobial, also contains peptides that can stimulate collagen production.

Overall, each of these metals have qualities that make them worth including in your skincare. But be cognizant of nanoparticles! There is a potential risk associated with them, and companies don’t have to disclose if they are using them (never hurts to ask!).

And it’s probably not a good idea to spend all your coins on these precious metal formulations. They’re beneficial, but not magic 🙂

References:

https://www.huffingtonpost.com/entry/gold-infused-skincare-trend_us_56aa5400e4b001648922a054

https://www-sciencedirect-com.offcampus.lib.washington.edu/science/article/pii/S0009279716306299

http://eds.b.ebscohost.com/ehost/pdfviewer/pdfviewer?vid=1&sid=972718fd-f83d-4b06-9835-a7d52261c944%40sessionmgr104

https://www.annmariegianni.com/copper-for-skin/

http://lpi.oregonstate.edu/mic/minerals/copper

https://www.annmariegianni.com/potential-dangers-nanoparticles-food-cosmetics/

https://www-sciencedirect-com.offcampus.lib.washington.edu/science/article/pii/S0927776510003504

https://aestheticsjournal.com/feature/copper-in-skincare

http://www.contagionlive.com/news/copper-surfaces-in-hospitals-help-wipe-out-bacteria

https://alliance-primo.hosted.exlibrisgroup.com/primo-explore/fulldisplay?docid=TN_sciversesciencedirect_elsevierS0009-2797(16)30629-9&context=PC&vid=UW&search_scope=all&tab=default_tab&lang=en_US

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC4955599/

https://www.allure.com/story/are-precious-metals-effective-skin-care-ingredients

https://amazingy.com/magazine/benefits-of-colloidal-silver-on-the-skin/

*Photo credits: Copper by Qaqqaqtunaaq, Silver Crystal By Alchemist-hp (talk) (www.pse-mendelejew.de) – Own work (additional processed by Waugsberg), CC BY-SA 3.0 de, https://commons.wikimedia.org/w/index.php?curid=7394995, Gold Leaf Eye Makeup by pumpkincat210, Gold Face Mask by Alison Shaw

 

What You Need to Know if You Struggle with Eczema or Psoriasis

What You Need to Know if You Struggle with Eczema or Psoriasis

No skin condition is fun or easy to live with, but some tend to be tricker than others to overcome. Skin rashes–especially those associated with eczema or psoriasis–fall into that latter category. Part of the reason for this is that unlike acne, premature skin aging, and even rosacea, eczema and psoriasis are both autoimmune diseases.

Eczema and psoriasis are widespread, especially here in the United States. Did you know that 31.6% of Americans have some form of eczema? And while 3% of world’s population has psoriasis, 2% of the US population has been diagnosed.

It’s not just about the numbers for me though. In my work, I see how profoundly skin issues affect people on an emotional and spiritual level. Those with eczema have higher risks of developing asthma, depression, anxiety, and skin infections. (sourcePsoriasis quality of life surveys have found that more than 50% of sufferers have had their physical activities affected, and  experience social relationship disruptions. (source) As a mother, I’m also concerned about the fact that young people with skin disorders are often targeted by bullies

For all these reasons and then some, I am really happy that my friend, clinical nutritionist and former eczema sufferer herself,  Jennifer Fugo has organized the first ever Eczema and Psoriasis Awareness Week, which happens April 16-22, 2018. I was honored that she asked me to be a speaker for this event, and to help spread the word, we did a little broadcast together on Facebook.

Watch my interview with Jennifer Fugo to get a sneak peek at 2018 Eczema and Psoriasis Awareness Week!

Or read the highlights from our interview here:

Rachael: Welcome, Jennifer. It’s so great to have you here.

Jennifer: Thank you. I want to thank you first for being willing to do this, because one of the things that I love about you is that you’re very focused on helping people understand there’s a lot of complexity in skincare. The thing that I recognize and that I learned a lot from you, Rachael, was that there’s a lot of stuff in skincare products that actually makes chronic skin rashes worse.  I find it so troubling when people go to the drugstore, for example, and see all these products that are marked for eczema or psoriasis or severe dry skin. They buy it, try it, it burns terribly or it doesn’t work or it makes it worse–and then they end up with this box of products that they can’t return, that were very expensive. Thousands of dollars of ointments, salves, all this other stuff.

Rachael: Yeah, I see it a lot. It always drives me so nuts when I see ingredients on the products that are intended to treat eczema or psoriasis or extremely dry skin that actually make it worse. Eczema and psoriasis are not the same as acne, in that they are considered autoimmune diseases now. Can you speak a bit about that?

Jennifer: Yeah, absolutely. It’s interesting. We have to thank the drug companies, actually, funny enough, for that information. Big pharma has made it official that these are autoimmune processes. We’ve known for a long time that psoriasis is an autoimmune disease. Eczema’s a lot more complicated, unfortunately, because it’s not just the immune system and gut health–there are a lot more triggers for eczema, and it’s more complicated. I think one lesson I’ve learned is that, with eczema especially, it’s really a two-pronged approach. It is outside in and inside out at the same time to simultaneously see resolution. Biologic treatments are also not always the best or most effective way to treat these conditions. In case you’re wondering, “What’s biologic?” biologic is involved in stopping these inflammatory processes. But one year’s worth of that biologic, Dupixent specifically, is like something around $35,000 a year. The other ones that they use, like Humira and such that are used off label for skin issues, are closer to $50,000 a year. I know because I pay for my own health insurance and other people do, the deductibles are going up, the co-insurances are going up. So if you’re on a medication like that, it is hard to oftentimes even get them approved because they’re so expensive. So you could look at it from a financial standpoint, but then you also have to be on them for life. It’s not like you do it, the skin resolves, and then you can just go off them. It’s a life-long halting of a process in your body that’s then triggering the skin.

Rachael: Right, and that’s what I want people to understand, is that these treatments, they’re treatments. They’re not cures. They’re not going to make it go away. They’re intended to help you live with the condition and manage the condition, but it’s not going to make it go away. I believe that there is a place for Western medicine in certain instances. But I have to say, when it comes to chronic situations, and when we’re talking about the skin, the skin usually shows us something when the rest of our body’s systems have tried and we haven’t listened. So by the time the skin is like, “Hello, you can’t ignore me anymore because I’m looking right at you and you’re going to see it,” we’ve already ignored other symptoms that have been going on on the inside that I think as chronically stressed, overworked, tired people we’ve kind of just come to accept those as normal.

Jennifer: One of the things I’ll share too is that I’ve been doing all this research over the past so many months and discovered that there are at least 15 different skin triggers for eczema. Eczema alone. That includes genetics, because you can’t ignore the genetic implications of certain proteins that are produced in the skin to keep the barrier healthy. So if you have a problem producing those proteins, then naturally, you may be more prone to eczema or psoriasis. There are genetic triggers, but also environmental triggers. It could be your cat, your dog, or maybe the carpeting that’s throughout your house, the chemicals in the paint, the fumes off gassing, mold, or food. We feel like we have some control over food allergies, but in looking deeper, you then have gut dysfunction, gut infections, gut dysbiosis. You can have allergies to things like nickel, which you’d go, “I don’t eat nickel. Why would that matter? I just won’t wear cheap jewelry.” But guess what, there’s an awful lot of nickel in some very healthy foods. So it becomes more complicated than just saying, “I’m going to throw some Vaseline or Crisco on my skin,” which you and I were laughing about.

Rachael: Yeah. We’re not advising you do that. Spoiler alert.

Jennifer: No, but there’s an awful lot of triggers that people are not … We’re not given that information, and it’s buried and scattered. I, in no way, shape, or form want to be all conspiracy theory, but when you look at it purely from a financial standpoint, what impetus does the drug company, for example, even have to want anybody to stop getting rashes? Because then you don’t buy their products anymore, and they have spent millions and millions of dollars not only paying physicians, by the way. There’s some really disturbing research out there about how much money dermatologists are getting from drug companies and also how much they spend on developing these drugs in the first place. So if the customer base goes away, if the drugs work too well, what happens to your bottom line?

Rachael: Right, and never mind the cost of those expensive TV commercials that they’re now marketing to everyone and their children. My kids are even like, “Why on Earth would somebody risk cancer to get rid of a rash?”

Jennifer Fugo, MS, CHCJennifer: That is a side effect, by the way, of biologics and those that suppress the autoimmune system. It’s important to understand that we all, to some degree, have cancer cells at any given moment, but it’s more about the state, the amount of cells that have been produced that are not healthy, and your body’s ability to maintain that. When your immune system is suppressed, that army, or force, that’s meant to be there to protect you by getting rid of those cells that your body accidentally produces that are not as healthy or appropriate as they should be goes away. So there’s no check and balance, and that’s why there’s a side effect of cancer for those drugs. I had eczema, so I understand very well how awful of an experience this is. I got sick and tired of dealing with, “Here’s a cream, here’s an ointment. Try this.” And it was frustrating from an integrative approach, because I’m already gluten free, I’m already dairy free, I’m already egg free.

Rachael: I find that eczema and psoriasis, as you said, there are more triggers, there are more combinations of things going on, and when you’ve done what you’re supposed to do but you’re still having symptoms that’s when people get really frustrated and they give up, and that’s when they feel like they have no other choice but to go on these biologics and risk these horrible side effects. I think that that’s a big difference we see with eczema and psoriasis versus some of the other skin conditions that occur on a chronic basis.

Jennifer: I think that’s also a good heads up for people who are listening to this that are like, “My doctor told me to go on a gluten-free diet and maybe that’ll stop the rashes.” Sometimes it does, but when I developed my own hand eczema, I was already gluten free, like seriously 100% gluten free, for six years. I was gluten, dairy, and egg free, and it still developed. So you can’t assume that it’s just always tied to food. Food is one piece, but there’s also the complicated matter of what caused the food sensitivities in the first place, and you need to look underneath those. For me, it was like, “Okay, number one, is my skin getting enough of the nutrients?” We need raw nutrients to come in and make sure that we’re not depleted anywhere else, because the skin is the least important … Isn’t it so funny? We spend so much money on making our skin look beautiful, but it is the lowest priority on the totem pole of organs.

Rachael: I know, which is crazy, because it’s the biggest one and it’s our first line of defense against the outside world. The nutrients and hydration that come in all go to nourish and hydrate the internal vital organs first, and then the skin gets the leftovers.

Jennifer: I had to figure out what my unique combo of triggers was and address that because my solution is not necessarily somebody else’s solution. Part of it was food, part of it was nutrients, part of it was stress. There was a big stress component to it. I want to give people hope because there are so many facets to this, whether it’s hormonal, environmental, food, or gut-related. I want to give people the tools that I was blessed to have available to me, so that they can find actual resolution, not just management.

Rachael: Right. Let’s get to the bottom of it. Let’s find your unique bio-individualized solution by doing a little bit of self-detective work here, because that is required. There’s some trial and error required, but really, we’re here to give you hope that this can resolve. You don’t have to live like this, for real. Jen, you’re proof of that.

Jennifer: I have to be more aware of my skin than a normal person, but my level of awareness around my skin now is not nearly as hyper-focused as it was when it felt like my hands had a thousand paper cuts. It’s just so painful. For me, it’s like if I just have to be a little aware, like, “Oh, I’m starting to get a little bit of dryness. Oh, I got to get back on. I just got to do a little bit extra,” and it goes right away. Right now I have zero eczema, and it’s amazing. It changes your life in so many ways. That’s why, Rachael, I’m so excited too because your presentation is just so fantastic and you offer this completely unique view of why skincare products don’t work that are out there on the market and why they’re so bad. You talk about it in a way that’s so relatable, so I’m really excited to have you as one of our presenters, because there’s never been another event like this, ever.

Rachael: No, it’s really unique. I want to talk about that, because it’s not just … this is not a webinar or a course. This is an awareness week that you’ve created. This is the 2018 Eczema & Psoriasis Awareness Week. We’ve talked about some of what’s not working, but as you’ve said, what is going to work is so dependent on each person, so you have put together this entire event with speakers, but with resources that people get as soon as they sign up. Let’s talk about that.

Jennifer: Register (USE THIS LINK) and you’ll get a free seat to this event. It happens between April 16th and April 22nd. What we’ll have every day is presentations that will be shown. I really tried my darnedest to keep the presentations consistent and concise, because I also know that you’re busy. You have a life, especially if you’re a parent and this is for a kid or just even for yourself. You want the good stuff. You don’t want fluff. So we tried to keep everything to about 30 minutes for each presentation, focusing on what works and why it works and what the next steps are for you from a functional and integrative approach, as opposed to just slapping more medication on and giving it a try. There are 25 different presenters. Rachael is one of them, and I’m so, so excited to be able to share what has worked for me and for other people. It’s not just, though, the how to and why. There is some mindset to this, because I recognize that this makes you feel really alone. We want to address that emotional component, the emotional wellbeing, and the impact that these issues can have, because you’re walking around, essentially, with a red scarlet letter on you making you look different, and people do treat you differently when they see that your skin is not clear. They’ll say you’re infected or diseased or whatever, so we want to address this from all pieces, all facets of how it affects us, people who suffer with this. When you sign up, you’re also going to get immediately a copy of the Eczema & Psoriasis Awareness Week Skin Supporting Cookbook. It has 34 recipes that I’ve conglomerated from all the different presenters of things that they recommend to their clients. These are practical, great recipes to try, and there’s a lot of different flavors and all sorts of stuff, so you’re not going to feel like you’re eating weird diet food or anything. We want people to be happy. Something for everyone. We also have over $2,000 in giveaways from natural skincare companies and food product companies of things that I use in my kitchen and things that have helped me and my clients.

Rachael: I want to thank you for coming on today to share about 2018 Eczema & Psoriasis Awareness Week. Jenn, before I let you go, what is one bit of a preview, like your favorite thing, that you gleaned as you went through all of these materials that you want to give people as a little sneak peek?

Jennifer: One thing that’s been really interesting and fascinating is the piece on mold, because we’ve had these huge natural disasters in the U.S. specifically, but people have had hurricanes and typhoons and things all over the world. We don’t realize that when our home is exposed to water, the mold that can grow behind the walls where we don’t see it can actually cause a really big problem. One way you know if mold is a potential trigger is if when you go on vacation and everything seems to start clearing up, and then you come back home and, you get another flare. That’s usually a sign that it’s something in your home, and it may be mold, because actually is a suppressor of the immune system. We’re going to talk about that and what the implications are and how you can test and whatnot. That’s one little preview.

2018 Eczema and Psoriasis Awareness Week happens from April 16-22.

Click HERE to secure your free ticket to the presentations (including mine!), your complimentary recipe book, and entries to all the amazing giveaways Jennifer mentioned.

And on a personal note, I really do hope you share this event with anyone you know who might be struggling with skin rashes, extreme chronic dry skin, eczema, or psoriasis. This is information that is going to help a LOT of people!

*This post contains affiliate links. Purchases made after clicking on a link in this post may result in me earning a small commission (at no extra cost to you). These commissions help me continue to bring you top quality free holistic skincare resources and educational events like this. I appreciate your support!

 

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