Ode to the Multi-passionate Entrepreneur

Ode to the Multi-passionate Entrepreneur

Are you a Jack (or Jane) of all trades? Or what’s now often referred to as a “multi-passionate” person or multi-passionate entrepreneur? That’s me too, and for a long time, I thought it was a bad thing. So many people (parents, teachers, successful friends) asked me why I can’t just focus on one thing? Why do I need to explore more interests, earn more certifications, pivot in my business when I can just focus on doing one thing really well and make a ton of money? First of all, that’s not necessarily realistic–but second of all, it’s just not my nature. And if you’re reading this, I’m guessing it’s not in your nature too. So today I want to celebrate us multi-passionate entrepreneurs and people, because what I’ve come to figure out is that there are a LOT of good things about being like us.

If you are a multi-passionate entrepreneur, I’m sure you can attest to this: when someone asks you “What do you do?” It’s really hard to give a simple answer.

When I was in both nutrition school, and when I studied marketing, branding, and even PR later on, I was asked to give my “elevator pitch,” which is typically an introductory statement that is typically given in one minute or less, to tell people what I do. And like many other people, I was really tripped up with that, because it’s not easy to say everything that I do. I can’t exactly say “I’m an author, blogger, holistic skincare entrepreneur, skincare formulator, skincare educator, herbalist, Reiki practitioner, health coach, aesthetician, metaphysical minister, qi gong practitioner, speaker, mentor, intuitive, skincare business and marketing coach, copywriter, editor, and curriculum developer.” Not if I want the conversation to continue beyond “What?” or “Oh, that’s nice” (with a glazed over gaze).

I was able, years and years later, able to narrow it down to holistic skincare entrepreneur. OK fine, sometimes I get a little more descriptive, and I say holistic skincare coach, educator, formulator, and author. Those are all different descriptors of what I do. But really, my main thing is holistic and integrative skincare, and I run two businesses that serve people in that world.

But my multi-passionate entrepreneur self didn’t want to be pigeonholed.

Luckily, In that holistic skincare realm–which of course is part of the beauty, wellness, and health health industries–there are all sorts of different offshoots in which holistic skincare can spring into, which is a really good thing, because multi-passionate entrepreneurs tend to get bored easily! If this is you, you know what I mean.

Now, there are certainly some entrepreneurs who find their one thing, and they love that thing enough that they make a whole lifelong career out of it. And that is amazing if that’s you. That’s just not me.

Skincare is my thing now, and it probably always will be my main thing, because I keep coming back to it. That’s how I know that the way I’m meant to deliver my life’s purpose in this world. Whatever that “big plan” is, it’s through skincare. I just had to figure out what within skincare I wanted to do and how I wanted to do it.

And before I got to this point, I was one of those people who took a really long time to figure out what I wanted to do when I grew up. And I hear this from a lot of people who have their own businesses now as well. So I’m just going to tell you a little bit about how I got here.

But before I do that, I wanted to tell you that I now offer a free class called Skincare Business Crash Course. If your multi-passionate entrepreneurial spirit has an inkling of desire for starting a skincare business, or if you already have a business in the skincare world, and you want to see what else you can do with that that might include custom formulation, or having your own signature skincare brand, I can help you with that. Register HERE.

Back to the story of how I became a multi-passionate entrepreneur.

I want you to know that if you are a multi-passionate entrepreneur, it’s great. You’re perfect just the way you are. You don’t have to only focus on one thing, and feel like you’ll never be able to experience all of these amazing other things that you’re interested in and you’re passionate about in your life.

It’s really OK to have a lot of things that you love doing; but the biggest pitfall that I’ve seen, that I’ve observed from other multi-passionate entrepreneurs in my life, both friends and family members, as well as some things that I experienced in the earlier stages of my business, is that it can be a little bit distracting. When you find yourself getting bored with one thing and then moving on to another thing, you spread yourself really thin. It might seem like a lot gets done, but it doesn’t always get done effectively, well, efficiently, or cost effectively.

I tell the whole story of some of the challenges I experienced as a multi passionate person in this video:

Click HERE for a list of things I wish I knew before I started my businesses.

The moral of the story is that I found ways to infuse all of my loves–all of my passions–into my two businesses. They don’t always show up in the same ways, and I am sensitive to the fact that people come to me from diverse backgrounds–but I feel that as women, connecting with the Divine creatrix within is something that is so needed in today’s white male-dominated world.

Being a multi-passionate entrepreneur has helped me create a beautiful life.

Both my businesses are doing very well. And, I’m a mom. I have two girls who are amazing. They’re 13 and 10, and they’re ballet dancers, and one of them I actually homeschool. I actually am able to make time for all of that. I have time for these incredible growing businesses, which are like two other children in my life. But I also have time to be a very present mom for both my kids. I have time to be a very present wife for my husband. I have time for my pets and for my volunteer work. And I also do ballet myself, and I have time for that. I make time for it.

I think that being a multi-passionate entrepreneur is fantastic, because it makes you really good at multi-tasking. It makes you really good at coming up with quick solutions, and making strong connections that might not makes sense to everyone. But when you draw from different strengths that you’ve accumulated through all of these interests, and you’re able to unite them, it makes your thing really special and unique. And it makes you able to offer something that other people just can’t, because it is uniquely yours.

So if you are a multi-passionate entrepreneur, pat yourself on the back. Hug yourself. Because you’re awesome.

You have all of these incredible, incredible strengths and talents and interests and messages that you’re just dying to share with the world. And they’ve been sent to you for a reason. You’re the one who’s meant to deliver them.

But what I want to encourage you to do, instead of getting a little bit distracted and jumping around and having that butterfly shiny object syndrome, instead of just hopping from one thing to the next to the next to the next, see how you can connect them. See how you can make them a logical path. And see how all of these things can be your toolbox.

Are you a multi-passionate entrepreneur too?

I’d LOVE to know how you nurture all of your interests and how they enrich your business. If it’s something you find challenging, I’d love to hear about that too. Please share in the comments below!

 

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5 Things I Wish I Knew Before I Started My Skincare Business

5 Things I Wish I Knew Before I Started My Skincare Business

What do you want to be when you grow up? I’ll be honest–I could not answer that question until I was in my very early 30s, when I was beginning to plan what I wanted to do when my kids were old enough to attend school full time. For many moms, the choice is to be a stay-at-home mom (which I did for 7 years, though I did some freelance writing and editing on the side), or go back to work in whatever job or career they had before having kids. But for me, neither of those choices were ideal.

Being a stay-at-home mom is a really hard thing for so many reasons.

For me, the monotony, feeling really isolated because most family and friends lived in another state, and making “mommy friends” was really hard. I never remembered it being that hard to make “regular” friends! But I still felt really strongly that I wanted to be home with my kids, and I don’t regret it at all. For a time, I did get a part-time job (at the Body Shop), but that didn’t last long because I missed my kids terribly, and finding childcare was hard since my mom and husband both work, and I was not at the point where I trusted babysitters. I also REALLY did not like not being in control of my schedule. It turns out that after being out of the workforce as an employee, I did not take well to being told when to do what tasks, when to eat, when to come and go, etc. So I went back to full-time mommying, but not for long–because it was always the plan that I would go back to work when my kids were in school.

Going “back to work” in a former job wasn’t a possibility for me.

I never found a job or career that resonated enough for me to stick with it and call it my own. It all comes back to the fact that I didn’t really know what I wanted to do with myself. In college, I changed my major three times before I finally settled on “Architectural Studies with a minor in Humanities focusing on Gender Studies,” which I knew I really couldn’t do much with, but by that point I was so DONE with school (or so I thought at the time), and changing it again would have added years onto my bachelor’s degree.

So after graduation, I looked for jobs in sales–because before and throughout college I primarily worked retail–and was fortunate to get an advertising sales job for a healthcare magazine. But, I quickly changed my mind again, and switched to a copywriting position in the company’s advertising department. I really loved that job (and I still love copywriting and do my own), but alas it was not meant to be, so I moved on again. I had several other jobs after that trying to find my thing–the thing that would not only make me a good income, but also make me feel valued and fulfilled, and like I was doing something meaningful. Long story short, I did not find that, because I really didn’t like working for someone else, selling or promoting someone else’s product, and having a “department” or someone else take credit for my hard work.

No judgment towards anyone who works for someone else–there are many instances in life where that is the best choice–but it was clearly not for me. But I had still had no idea what my “thing” was so my husband and I shifted into family mode, and decided that I would be a stay-at-home mommy for awhile, then figure out the work thing later on. I’m not going to share the rest of the story of how I became a holistic skincare author, educator, and entrepreneur here (I actually share a lot about that in my book, Love Your Skin, Love Yourself), because we’d be here for awhile.

But what I do want you to know is that having a skincare business–or owning any business, really–is hard.

Don’t get me wrong, it’s doable–but it’s certainly not for everyone. It’s hard for a lot of reasons because let’s face it–you can be really good at something (for me, it was skincare) but unless you also know how what’s necessary to actually run a business and be both a good boss and a good employee, it won’t work out. I am blessed to have two amazing skincare businesses now–Holistically Haute which covers my private skincare coaching practice and my online course, Create Your Skincare–and I’m also one of the co-owners and co-founders of the Nutritional Aesthetics® Alliance.

Holistic skincare is my “thing” and the work I do not only helps to support my family, but it also sets an example to my daughters that women can lead, and that they can have families and a fulfilling career at the same time. It also genuinely helps people look and feel their best, and start their own skincare businesses if that’s their thing. I love my work with clients, I love writing blog posts like this, I love making custom products, and I LOVE teaching my students (that has become my favorite!). I also love having the time flexibility that a stay-at-home mom might have while still fulfilling my desire to work.

Business is thriving now, but it took me a long time to get here. There are a lot of things I wish I knew before I started, because it definitely would have shortened my learning curve. I recently surveyed my email community, asking what they most want to learn from me, and the majority of who responded said they wanted to learn about how to have a skincare business.

So I figured I’d start by sharing 5 of the things someone had told me before I started my skincare business:

1. You’ve got to be clear on your “why”–and that why can’t just be about money.

You may have seen the now cult online business classic Ted Talk from Simon Sinek, “Start with Why” (and if you haven’t, do take the time to watch it here). And though there’s more to a successful business than just knowing your own why, you do need to know it, because if you’re only going into business to make money, chances are you’ll wind up disappointed–because truly, if money’s what you’re after, it’s much easier to get a job with a steady paycheck and benefits than it is to start and grow your own business.

2. You’ve got to spend money to make money.

This was something I had to learn the hard way because here I was thinking I could just start a blog, then get “discovered” and get a book deal, maybe a movie written about me like what happened to the girl who had the cooking blog about Julia Childs, have sponsors throwing money at me so I’d have funding to start my skincare line so I wouldn’t have to invest a dime. Pardon me while I laugh at my former self for a moment. Starting a business costs money. Developing products and services costs money. Paying for things like websites, social media advertising, shopping carts, email lists (yes, you have to pay every month to send people emails once your list grows over a certain number and if you want to do it in a non-spammy way) all cost money. Then there’s this crazy thing called taxes that the government gets mad if you don’t pay! But not just income taxes–sales tax, use tax, and other taxes do apply. Depending on where you live, you might need to pay annually just to HAVE your business. Even if you run it from your house. And all those things you need to learn to do in your business that you don’t know how to do yet? Yeah, you either have to pay someone to do it for you, pay for the education to learn how to do it yourself, or pay with time spent trying to figure it all out yourself. Is it possible to do it in the cheap? Sure–but not if you’re in it for the long haul.

3.Time is more valuable than money.

My students have heard me say this a lot, but I want you to know it too since it’s something that I REALLY wish I knew years ago when I was doing every single thing in my business myself. And that’s this:

Time and money are similar in that they’re what people most value. But they differ in that money comes and goes, and always comes back again. Time–well it just goes. 

So even though you CAN do certain things in your business yourself, it might actually cost you more in time than it would have been worth in money. Did you know that I actually built the first Create Your Skincare website myself from scratch, with the help of YouTube tutorials and For Dummies books? Membership platform included. No joke. And I was all proud of myself until something broke. Or someone couldn’t access something. And I had no one to call. I could submit a support ticket to the website theme or whatever plugin was giving me trouble–or ask in DIY WordPress Facebook groups or look through support forums. But sometimes I’d have to wait for more than a day for the answer, and then it turned out the answer wasn’t something I knew how to implement. So I’d have to hire someone for a one-time fix, which cost about three times more than it would have cost had I had someone helping me with the site regularly. For everything that takes you forever to do or that you procrastinate doing, there are people who love to do that stuff and will do it fast and happy. That’s better for you and for your customers.

4. Don’t accept free help.

When you start a new business–especially if it’s something that helps other people–people will offer to help you for free or maybe on a barter basis. In the beginning–or even not so much in the beginning, this might seem like a godsend. Like the Universe is paving your way. Don’t do it. Free is never free, and trade rarely works because the value of one person’s contribution will always be higher to the person on the giving end than it is to the person on the receiving end. Plus, value is subjective. Also, just because someone offers to help you for free doesn’t mean that person can actually deliver the quality you need in the timeframe in which you need it. Do yourself–and the other person–a favor and let the exchange have a monetary value. Even if you are bartering services–pay each other for the services when they are rendered. It’s good money karma, and might save a friendship.

Women supporting women5. Don’t go it alone.

Let’s be honest–most people who want to own businesses are control freaks. I certainly am, and most of my entrepreneurial colleagues are too. A huge reason to go into business is to be your own boss and not be at the mercy of someone else. Right? This is why many of us do what I did early on, and attempt to do every single thing in the business themselves. Whether they know how to do it or not. As mentioned above, this is not sustainable, and I really think it’s one of the main reasons business owners burn out and throw in the towel. It’s imperative to delegate the right tasks to the right people. But that’s not all I  mean when I say “don’t go it alone.” Being a business owner can be very isolating. A lot of people just don’t get why you’d ever want to forego things like job security, benefits, company happy hours, evenings, weekends (as I write this at 7:40pm on a Friday night) for something as uncertain as starting a small business. You must have a sounding board of people who get it. People who have been there, have come through some of the hard times already, and can offer you support. It’s also so important to have solid mentors. Mentorship used to be a thing that you could get for free, when someone more seasoned than you would get inspired by you and want to take you under their wings and teach you everything they know. Well, unfortunately, that’s not easy to find for free anymore. Possible, yes–but likely? No. That’s why we have business coaches and masterminds. I work with a business coach and have been for years, and I’m also part of a mastermind group, and I can tell you that giving myself that level of support and accountability is what changed everything in my business. It took this from an expensive hobby to an actual revenue-producing business that in a couple of years, will allow my husband to retire early. It was that important.

That’s why I created the Create Your Skincare Mastermind.

Because of the huge upswing I experienced from being part of a mastermind, I decided to offer the mastermind model to my Create Your Skincare students in the form of the Create Your Skincare Mastermind. I ran the first round of the Mastermind last spring, and the students who committed to the Mastermind all finished with a solid skincare business plan, concrete action steps, their Boutique Skincare Designer certification (the students who did Mastermind also scored higher on their exams and finished their exams sooner than students who did not participate), and solid knowledge of what it will actually take to have a real and sustainable business. They received instruction on topics like business setup, legal compliance, branding, website optimization, time management and planning, money management, and more. They also formed meaningful relationships with their fellow masterminders, that have turned into friendships. They have their sounding board of people who “get it” anytime they need it, and they continue to enjoy support and accountability within the group format.

You might be wondering, why be in a mastermind with potential competitors?

I come from the “a rising tide floats all boats” mentality. I was taught this way not only in business courses I’ve taken, mastermind groups I’ve participated in, and coaches I’ve hired–but also during my master’s degree research on the Divine Feminine aspects of metaphysics and spirituality.

What I’ve learned is that historically, men compete. But herstorically (see what I did there?) women collaborate. Women only become competitive and judgmental as a reaction to feeling oppressed by a patriarchal society. And they usually aren’t aware that that’s what’s going on. In a time when there was more value placed on the feminine, women gathered together. They prepared food together, they birthed together, they healed together. Regardless of age, women respected each other as equals, and they believed in helping each other.

We are in a time where the world is shifting back to a more collaborative, feminine way of thinking. It might not seem like it now, with all the war, oppression, and uncertainty happening. But it is happening, and the resurgence of feminism, herbalism and natural healing tradition, cooking and gardening, women’s spirituality, and the business model of collaboration over competition is evidence that this is true. I truly feel that women supporting and uplifting other women is the way back to a more peaceful and accepting humanity.

The beautiful thing about skincare is that it is a truly individual thing. What works for one won’t work for others, and one skincare business owner’s story might resonate more with a potential customer more than business with a similar product line with a different story. In the Create Your Skincare Mastermind, I teach you how to design your business for yourself AND for your customers. There is more than enough to go around, and quite frankly, there are more people who need help from good skincare than there are existing skincare brands, so competition amongst each other is really not something my students worry about.

Does that sound good to you?

Click HERE to learn more about the Create Your Skincare Mastermind and apply today to see if it’s the right fit for you and your business goals! I look forward to reading your application 🙂

*”Gather Ye Rosebuds While Ye May image by John William Waterhouse.
What Happens When Your Intuition is Wrong

What Happens When Your Intuition is Wrong

Intuition is a funny thing. Sometimes it’s like a little bird whispering in your ear, other times it’s more like a punch in the gut.

Sometimes we think we’re listening to our intuition, but we’re not–instead, what we’re actually following is circumstantial or ego-driven emotion. In the practice of metaphysics and many branches of new age philosophy and modern non-dualistic spirituality, we’re taught that we don’t need the advice of others–that all we need to do is set an intention, meditate on that intention, and we’ll get the guidance we need from the Divine. Overall I still think that’s a good practice, but on the other hand, it’s not always possible.

Have you ever had an instance where you felt you were following your intuition…

Your gut, your conscience, your spirit guides, God, whatever you call it–but things still ended up going astray? Or have you ever felt like you were truly using the power of your mind to manifest a specific outcome, but your physical body was fighting back? This can come in the form of digestive issues, chronic fatigue, a massive acne breakout, a back spasm–any or all of the above and then some.

Have you also ever had an instant when you knew you were right about a decision or thought process, yet everyone in your life whose opinions you actually value is telling you that you’re nuts? Let’s be honest, there certainly times in life when you are the only person of sound mind in a sea full of crazy. But there are other times when, if people you trust are strongly advising you against a decision you’re about to make, they are seeing something you’re not because your judgment is clouded by emotion. These are the times where asking for help and being open to the fact that you might not love the advice you get might be what you actually need.

In business, there are times where you make a decision about putting a new offer out into the world, whether it’s a free gift, a new facial treatment, an online course, a live event, a book, or coaching program–and you put a ton of creativity and strategy into it, yet it doesn’t get the response you anticipated? Or you think you have a great idea, but really aren’t sure if it’s what your people will care about enough to make a purchase?

This is also a time where intuitive guidance might be blocked, either by emotion, or attachment to a specific expected outcome (this is often time and money related), or by the fact that many modern business and marketing teachings advise you to “feel the fear and do it anyway,” and that “done is better than perfect.” I do agree that it is better to start than to stay in limbo, and that many business decisions are similar to important life decisions like buying a house or having a baby in that there’s never really the “right” time. So you do it, and just find a way to make it work.

While I absolutely advise connecting to your own Divine inspiration within on ALL matters, it is also important to have your trusted inner circle of advisors to help disseminate and prioritize the guidance you receive at times. These are people, again, whose opinions you trust, and who you actually deem as qualified to give you advice on what it is that you need help with. In other words, don’t take financial advice from someone who doesn’t have their own financial house in order. Don’t take parenting advice from a non-parent. Don’t take marketing advice from someone who’s never successfully marketed a single product or service. You get the idea.

Back to using intuition about offerings in your business:

The most important thing–whether it’s a product or service–you can offer you potential clients is something that they actually need. Whether you’re providing them with information that saves them time and money, solves a problem, teaches them something they’d otherwise have to spend years of trial and error trying to learn themselves, or a product that makes their lives easier, your offerings have to be about what your potential clients want and need.

What’s the best way to know what your potential clients want and need? Well what some people do, is remember back to when they were in that potential client’s same boat–whether it’s a skin or health condition, or other struggle that you once had that you were able to overcome doing what you do. It’s good to have that insight, because it’s more personal, but what happens to us when we’ve been doing what we do for a long time, is that we forget. We forget the rawness of the experience. We forget the nuances. Our memories become the highlight reel of the experience, rather than the rockier behind-the-scenes. What we think we would have wanted in hindsight is likely not something that would have been helpful whilst still in the trenches.

What I recommend instead is asking your readers, your tribe, your audience–AKA your potential clients–for help with this. They are the ones who are currently experiencing or seeking solutions to challenges. They are the ones who have been searching, and who might be feeling frustrated or overwhelmed. Today, that is what I am doing!

Can you help me out with this?

I am so grateful to you and to everyone else who takes the time to read my blog posts, listen to my podcast, engage with me on Facebook, and read my emails, and I care that what I create is something that actually helps you. So I’ve put together a survey of 6 questions that will take you about 5 minutes to complete–and in return, I have a special gift for you as a thank you.

Would you help me out by clicking HERE to take the survey, and share with me honestly what’s been resonating with you, what hasn’t, and what you still would love my help with in the realm of natural skincare? I so appreciate it, and I truly value your opinion!

Your intuition is never wrong…

But you need to be sure that what you’re following IS actually your intuition. How do you know the difference? Pay close attention if what you’re thinking sharply contrasts the messages you’re getting from your body and/or your inner circle. Because that might indicate that what you think is your intuition is actually not. Keep in mind also that sometimes, a decision made that seems to be “wrong” is also a blessing in disguise, and served as an important stopping point or crossroads in your life’s journey. So it ends up actually being “right.” Still, sometimes asking for help is what you need in order to process your intuitive guidance, so you can make the next best decision for yourself, your business, and to help others.

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