Confession time. When I first began making my own herbal skincare products, there’s a lot I got right, but there’s a LOT I got wrong. And that makes sense, because I learned on my own through years of trial and error. I had emulsions boil over and nearly start fires, my creams and lotions separated, I accidentally grew colorful strains of mold, yeast, and goodness knows what else. But I always went back to the drawing board and found a way to make it work with the next batch. However, in my very early days of making custom skincare products for other people, I found that some of those mistakes started rearing their ugly heads again. Why did that happen? Because even though there was a lot I learned really well on my own, I found that I had unfortunately learned a great deal of misinformation about very important things like natural preservation.
When you make herbal skincare–or any skincare at all–keeping yourself and your customers safe is the top priority, hands down. Microbial contamination is the number one risk when you make any product containing water. The ONLY way to inhibit microbial growth in a water-containing herbal product that’s intended to sit on a shelf (or in a drawer, cupboard, cabinet, etc) for months on end is to use a proper natural preservation system.
To this day, I still see the same natural preservation misinformation I learned written all over the place. These myths are written into herbal skincare books, shared on wellness and herbal blogs and Instagram pages, and even taught in herbalist and aromatherapy courses.
So today, I’m going to debunk the 5 most common natural preservation myths in herbal skincare.
1.Essential oils are effective natural preservatives.
Essential oils are powerful medicine–there’s no doubt about that. I’ve seen multiple images of resistant strains of bacteria and even viruses recoiling from a single drop of a powerful antimicrobial essential oil. There are multiple PubMed studies which have shown antibacterial, antiviral, anti fungal, antimicrobial, anti-et-cetera effects. I am not here to dispute that. What I am here to say, is that to adequately preserve a water-containing skincare product, you’d need to use too high a percentage of the essential oils to be safe for topical application, especially daily topical application to delicate facial skin, and in such close proximity to the eyes and mucus membranes. Please do not rely on essential oils as natural preservation for herbal skincare.
2.Herbs with naturally occurring antimicrobial properties don’t need added preservatives.
Herbalists might get mad at me for this one, but I had to list it, because I see this one just as frequently as the essential oil one. I see herbal cream recipes that say that products made with infusions and hydrosols blended with oils and beeswax last several months to a year without refrigeration. The explanation is that the antimicrobial constituents of the plants themselves are enough to prevent contamination of bacteria, mold, and yeast.
Like honey (read more about that here), once you add water to any plant matter at all, it’s going to grow microbes. This is also the case with hydrosols–hydrosols are water and plant constituents, and therefore are susceptible to microbial growth. The plants’ natural sugars act as food for the microbes, and there is no way to predict which microbes will grow–beneficial or pathogenic.
I also see herbalists relying on antioxidants like rosemary antioxidant, Vitamin E, or grapefruit seed oil to preserve their products. These are antioxidants–not preservatives. They do not do the same thing. Most unpreserved herbal emulsions (creams, lotions) should be used within 3 days unrefrigerated, or within 7 days refrigerated. If you are an herbalist and you don’t want to add a preservative to your recipes and products, please educate your clients and audience with this important usage information.
3.I don’t see, smell, or feel a change in my herbal skincare product. Therefore it’s still fine to use.
Nope. While it is true that many instances of microbial contamination can be detected with the senses–it might start to smell like compost (or something else that’s just not the lovely floral or fresh scent you were going for); it might separate or curdle or otherwise change in consistency; or you might see actual spots, a colored film, or fuzzy mold–that’s not the case with all contamination.
Back in the day, I had an instance where I had a product that looked, smelled, and felt fine. But I started to get a rash on my face, which I had no other explanation for. After a chemist friend offered to run a microbial test (which I had no idea was even a thing), we found that my cream tested positive for both bacteria and yeast. Lesson learned.
4.You can use raw apple cider vinegar or kombucha as a preservative.
The theory with this one is that because both of these would lower the pH of the product, and they contain probiotic strains, “bad” microbes won’t stand a chance. This is an excellent example of how theories don’t always translate to real life. First, for the pH to be low enough that pathogenic bacteria, mold, and yeast couldn’t grow, that pH would be too low to be safe for topical application. You could literally cause a chemical burn.
Second, the piece about the probiotic strains being powerful enough to overpower any “bad” microbes that might enter the mix…how could you possibly know that? As Dr. Maya Shetreat taught in the Herbal Skincare Summit, with microbes, it’s not always about the good guys and the bad guys. Biodiversity is what’s important. Like a crowd of people at a party, sometimes there are uninvited guests that can be easily dealt with; but other times an all out brawl can happen. There is no way to predict how microbes will act once put into a bottle or jar with other ingredients to interact with. There’s no way to tell how long a probiotic strain will remain viable, or simply convert into sugar (which then becomes food for other microbes). While there are new and exciting advances in fermentation-derived antimicrobials (which many of my students love to use), relying on wild strains or untested strains is just an unnecessary risk.
5.I can just buy a natural preservative online and add it to my product, and I’ll be fine.
The great news is that we have such a wonderful, growing array of natural antimicrobials available to students, indie formulators, and small skincare business owners today. We also have a nice variety of synthetic preservatives that have been approved by organizations such as Made Safe, EcoCert, Cosmos, and Natrue for use in non-toxic or organic products. Every time I attend a conference, or speak to suppliers, I’m constantly being told about new advances in natural preservation, and after years of resistance, the cosmetic chemistry industry has finally embraced the fact that the demand for safer, more natural products is only going to continue to increase. All that being said, there’s not a “best” natural preservative to use that’s effective against gram positive and gram negative bacteria, mold, and yeast. Sometimes you get lucky, most other times, multiple formulation attempts, tests, and adjustments are necessary to ensure that your natural preservation system is effective for each individual herbal skincare formulation.
Luckily, effective natural preservation for herbal skincare can be learned!
One of the reasons my Create Your Skincare students value me as a teacher is because my own educational experience has been so varied. Though I began formulating my own products from the perspective of an herbalist and aesthetician, once I realized that my knowledge of natural preservation was not only lacking–but was actually based on incorrect information–I added cosmetic chemistry to my educational journey. I also learned more about microbes and the microbiome in general in my education about functional nutrition and fermentation, in addition to bio-individuality and genetics.
I respect my students’ (be they herbalists, aromatherapists, aestheticians, health coaches, or other wellness practitioners) desires to create products that are as close to nature as possible. I understand not wanting to interfere with the powerful medicine nature provides us, or mess with the synergistic or energetic properties of the plants.
But I also cannot condone the spreading of unsafe recipes and practices. When you are making products for yourself that will be used quickly, certain allowances can be made (though you of course should never put yourself at risk with unsafe practices). However, when you are creating for or selling products to other people–or you are sharing recipes and tutorials online–you have a responsibility to do so in the safest way possible.
Do you want to learn how to start or grow a successful, safe, and smart herbal skincare business?
Dry skin is no fun, whether its due to a change in weather or climate or due to other reasons such as genetically alipidic skin or chronic dehydration. It can feel constantly itchy, unevenly textured, appear prematurely aged, and feel tight to the point that you feel like your skin might tear from smiling (and for some severe cases, it can). Even washing dry skin with plain water can be painful–especially in the winter.
I’ll be honest with you–I never thought I’d experience dry skin. As someone who, for the majority of my life had oily, clogged, acneic skin, I used to actually envy people with dry skin. People with pores so tiny, they’d never show blackheads or sebaceous filaments. People who never had to carry around blotting papers, or worry about looking like a sweaty mess in a group photo or while giving a presentation. People who never had to worry about a big ole’ nasty zit popping up right before a special occasion.
Of course later on I learned a lot more about skin both on the surface (as an aesthetician and formulator) and below (as a health coach, herbalist, and functional nutrition practitioner) and realized that oily skin actually does have perks and isn’t a cause of acne. I also learned that dry skin doesn’t mean no acne, and it comes with a whole slew of other uncomfortable skin issues. So I began to appreciate my oily skin–especially when my acne cleared and I began to see that my skin was not showing signs of age as quickly as my dry skinned friends.
For years, my skin did really well with a minimalist regimen of just an oil cleanser, simple toner, and facial oil serum for my moisturizer. I used more saturated, expansive lipids in my winter blends, and less saturated, “drier” oils in my summer blends to adjust my skincare to my skin’s seasonal needs. If I felt like experimenting with new water-soluble ingredients, maybe I’d make a cream–but I never liked layering products on top of products in complicated skincare regimens. Maybe that’s because I believed the marketing hype I was sold years ago with the acne “systems” I used to buy–and even what I was taught at trade shows and manufacturers’ product education classes taught by professional skincare companies. Once I realized that my skin–and my wallet–didn’t like all those different products, I stripped my regimen WAY down. And until this fall, that was enough.
Until it wasn’t.
This past fall, I switched up my oil serum as usual, and made a really lovely blend that I loved using, but for some reason, it wasn’t enough. For the first time in my life, my skin felt dry all day long, to the point where it was uncomfortable. I made sure all my ingredients were fresh and hadn’t gone rancid. Yup, all fine. I made sure I hadn’t introduced something new or toxic into our household cleaning products or other personal care products. Check, all good.
I made sure I applied my oil serum while my skin still had water on it from the shower, or from my hydrosol toner, and still, I woke up feeling like my pillowcase was sandpaper on my skin. I started adding a layer of shea nilotica butter on top of the oil serum, thinking my skin needed an even MORE saturated lipid to keep in the moisture. Nope, no dice. I also started using a wellness tracking app to me sure I was getting enough sleep and drinking enough water for my weight. My skin still felt dry–even in the notoriously oily t-zone area.
What changed to make me all of the sudden have such dry skin?
I’ve gone through 40 other Northeastern/MidAtlantic US falls and winters. But in this 41st one, my skin has changed to the point where my normal seasonal oil blend tweaks were no longer enough. As I mentioned in my last post (which you can read HERE), the skin needs both water AND oil to be thoroughly moisturized at any time of year. The skin also does not get enough water from the water we drink, and I’m going to say this again, while oils help to seal hydration into the skin, they DO NOT HYDRATE the skin on their own.
So, I needed to mitigate this new dry skin situation by adding more water into my topical skincare regimen.
Here are 4 steps I took to achieve balanced moisture on my 41 year old skin this season:
1. I switched from cleansing with a cleansing oil to cleansing with raw honey. Honey is a powerful humectant, and it also is rich with natural sugars that nourish the skin’s microbiome, enzymes, and antioxidants. It cleanses effectively, and does a great job of hydrating–and contrary to what you might think because of its stickiness, it is very easy to remove with a warm, soft cloth.
2. I changed up my hydrosols from rose and witch hazel which are both tightening/astringent to chamomile and geranium, which are less intense on drier, more sensitive skin. Instead of preserving it with alcohol, which can be drying, I switched my preservative to a low percentage of a lactofermented antimicrobial (I teach you how to do this correctly and safely, by the way, in my Create Your Skincare online courses).
3. I made a thick, rich, luxurious, humectant-rich cream. I chose my ingredients according to my Skin Sequencing® method (which I teach exclusively in Create Your Skincare Professional Edition), and instead of distilled water which is actually too alkaline for the skin, I used lower pH hydrosols, and humectant-rich aloe and one of my handmade glycerites. I also added nourishing oils and demulcent/mucilaginous herbal extracts, along with natural emulsifier and antimicrobials. The formula is simple but each ingredient was chosen for a specific purpose for my unique skin, because I didn’t want to overwhelm my already-freaking-out skin with an overly complicated formula. I apply this underneath my oil serum.
4. I sleep with a humidifier, and we also have hepafilters in the house. Humidifiers are a great way to counteract drying forced air heating systems and fireplace air’s effects on the skin. However, with humidifiers, you really have to be careful to clean them properly and change the filters often, as they can breed mold. Our hepafilters are to help clean the air of potential mold spores, and other irritant, drying particles.
These changes have restored my skin’s moisture and glow, and have made it look and feel as good as it does in the summer when there’s an abundance of humidity.
What if you don’t want to add a lotion or cream?
I know a lot of purist holistic aestheticians and skincare enthusiasts who don’t like to use creams or lotions, because they don’t want products with emulsifiers or preservatives. I strongly believe that there are safe, and even beneficial emulsifiers available these days–and new ones continue to enter the market. But I get that some people just don’t want to go there.
If that describes you, then you might be fine applying a tepid herbal compress of a demulcent/mucilaginous herb blend (marshmallow, hibiscus, elderflower, and oats are lovely), or apply a one-time use DIY mix of this blend with some fresh aloe vera gel as a hydrating serum under your oil. If you want to take the time to do that, and it’s giving you the results you want, then go for it! But if you’d like something that’s shelf stable that you don’t have to whip up every day, then it’s a great idea to learn how to make herbal creams and lotions safely.
Do you have dry skin?
What’s worked for you to help it stay hydrated, especially during the winter or if you live in a desert climate? Please share your best tips in the comments below!
Want to learn more about how to use herbs inside and out for gorgeous, glowing skin all year round?
Check out the Herbal Skincare Summit. You can now purchase anytime access to all 18 herbal skincare classes, get awesome bonuses, plus the exclusive Herbal Skincare Summit Companion e-Book!
Facial oils are all the rage now in the world of holistic skincare and green beauty. They got their start as a traditional herbal remedy. Herbalists have been using gorgeous plant-based oils to nourish, soothe, and protect the skin either in blends of different fixed (AKA carrier) oils, pressed from nuts or seeds–or infused with the oil soluble therapeutic properties of herbs. They then expanded as exclusive boutique skincare products, handcrafted in small batches by artisans or herbalists, and sold in small spas, Etsy shops, and local health food stores. Now you can find facial oils just about everywhere, from drug stores to department stores, to cosmetic chain stores, to spas and wellness centers–and of course from a multitude of online suppliers. While facial oils offer a ton of skin benefits, they might not be enough to give you the moisture your skin needs–especially if you tend to run dry, or if the weather is harsh.
Why are facial oils so popular?
Facial oils make a lot of sense for a lot of reasons. First, they are packed with vitamins, minerals, antioxidants, and essential fatty acids–all nutrients the skin needs for a healthy barrier function and happy microbiome.
Second, the nutrients in facial oils are more bioavailable than in creams and lotions, or water-based serums. The skin is a semi-permeable barrier. It’s meant to keep certain things out, and allow certain things in. The skin’s barrier is comprised of a mixture of dead skin cells, and a lipid matrix (a combination of fatty acids, ceramides, and cholesterol). An article from the International Dermal Institute uses the analogy of bricks and mortar to describe the skin’s barrier system. The dead cells are the bricks and the lipids are the mortar.
This barrier is hydrophobic–which means it repels water, bit lipophilic (oil loving) which means it will attract other lipids. Therefore lipids and oil-soluble nutrients are more likely to absorb into the deeper layers of the skin, where they can nourish and protect the delicate cells below the surface. And it does this so easily, in a super-concentrated dose! Unlike water soluble nutrients or active ingredients which have to be synthesized into a lipophilic delivery system in order to penetrate into the deeper layers of the skin, facial oils are already naturally able to do that. No human involvement necessary.
The biggest reason facial oils are so popular now is that from a formulation perspective, they are easier to work with because they generally do not require a preservative. This makes people who buy based on “free from” claims (not that I’m recommending that–read THIS) happy, and requires less labor and resources from a formulation perspective. That doesn’t mean that oils don’t require special handling–some of the are very fragile and can oxidize and degrade quickly–but they don’t support microbial growth (though contamination from improper storage, usage, and handling are possible).
Do facial oils work for everyone?
The short answer is yes…but.
The but has to do with the fact that there are several variables that if, and how well an oil will work for someone. Factors include the overall level of skin hydration, compatibility of the essential fatty acids in the oil with the lipid matrix of the person using it, level of saturated fats in the oil; whether the oil has been processed, stored, and used correctly, etc.
To answer this question, let’s focus on the “but” that has to do with the overall level of skin hydration. To be fully moisturized, and to be able to take in nutrients, the skin has to be hydrated. While it is important to drink lots of water and eat hydrating foods throughout the day, the water (and nutrients) that we consume internally first nourish and hydrate the internal vital organs. By the time they reach the skin, there’s only about 10% left. This is why it is important to hydrate the skin on the outside with water-containing ingredients (but not water itself–check out my interview on The Healthy Me to learn why).
Why your facial oil might not work
Oils do not hydrate the skin on their own. While they definitely help seal in existing moisture, they cannot bring water into the skin because they do not contain water or any other aqueous substance.
There are different dry skin types–alipidic skin, or “oil dry” skin is a lack of oils or slow sebum production, in which case, a facial oil might be the solution, in addition to more healthy fats in the diet. However, the biggest reason for dry skin is dehydration.
If you are relying on your facial oil to hydrate your skin–especially if it’s dry, and especially if it’s cold out or you have dry interior air–I hate to tell you this, but you’ll likely find yourself disappointed. If you are relying on an anhydrous (not water-containing) skincare regimen consisting of oils, butters, balms, and salves, you also might find yourself disappointed.
I often see well intended skincare advice on blogs and social media recommending that if your facial oil absorbs too quickly, or “dries” too quickly, that all you need to do is use a heavier, thicker, more saturated oil. I still recommend that you do that–because if your skin is soaking up your oils to the point where you feel like you have to use a ton to feel moisturized, then you clearly need different oils in your blend. There are THOUSANDS of oils, and billions of people–there is no perfect oil or perfect blend that is right for everyone. But even the most carefully selected facial oil blend will not provide complete skin moisture, because the skin also needs hydration–from water or a water containing ingredient.
In my next post, I will give you suggestions on how to provide your skin with BALANCED moisture, with both water and oil–whether you’re a purist or you like a big, elaborate regimen. I’ll also share what happened when my OWN skin freaked out at the beginning of this season, and what I had to do to calm it down.
In terms of facial oils, I can tell you that the first thing you need to do is choose the right ones for your unique skin type. I teach you to do that FREE in my online mini-course, Boutique Skincare Basics.
If you’re into DIY skincare, or skincare in general, I’m guessing that at some point you’ve heard these pieces of advice:
“You should use skincare that’s for your skin type.”
“Only use skincare with ingredients you can also eat.”
“You don’t need anything fancy for your skin. Crushed up aspirin, lemon juice, raw apple cider vinegar, crushed up Vitamin C, and baking soda are all you need.”
I totally get it. These pieces of advice make a LOT of sense. If you are struggling to find all natural skincare products that are safe for your skin, or have been dabbling in DIY skincare recipes online, you might have tried one or more of these approaches. And you probably didn’t get the results you wanted. And then you probably blamed yourself or your skin. Am I right?
It’s easy to think there must be something wrong with YOU. Why is it so easy for eveyone else to get clear, vibrant skin? What are YOU doing wrong? What’s wrong with YOUR skin?
Nothing. No, I mean it. You aren’t doing anything wrong. There isn’t anything WRONG with you or your skin, and there actually are some truths in (some of) that advice. The only problem is that that advice only works for SOME people but it doesn’t work for EVERYONE (and some of it–like that last one–is just downright dangerous). If it did, then everyone would have clear, youthful, glowing, perfect skin and there would be no need for a multibillion dollar skincare industry. This is the key difference.
Not all DIY skincare advice is GOOD advice.
Truth time. People in the skincare industry (myself included…I’ll admit it) have very strong opinions that their way is the best way (if not the only way). And while I would love nothing more than to tell you that there’s one magical path to skincare success, it’s just not true. There are many ways, and there are pros and cons to each.
If you are anything like my awesome Create Your Skincare students, you’ve likely already had some DIY skincare successes…and quite a few not-so-great attempts (notice I did not say “failure” because I don’t believe in failures–just learning opportunities!).
You might find yourself on the other end having done a lot of work in researching DIY skincare recipes online, but not getting any of the results promised by the beauty or wellness blogger or Instagram influencer who posted them. You know why? Because most of those recipes were created by that person in their own efforts to help their own skin situation. Most of the time, the people who created them don’t know much about the skin, skincare formulation, or skincare ingredients. They just happened to find a remedy or recipe elsewhere, tweaked it a little bit to make it their own, and then published it online. That’s all well and good, but that really won’t help YOUR skin.
You deserve better than generic DIY skincare recipes.
My people (that’s you) tend to do better when they do things a different way. You love how rewarding it feels to create amazing things from scratch, and you love the idea of taking your skin into your own hands. You’re also ready to ditch the glitzy, glossy cosmetic campaigns that try to convince you that if you buy V,W,X,Y,Z products–personally used (meaning, endorsed) by Celebrity Turned Woo Woo Wellness Guru, THEN you’ll have the skin of your dreams. Nope, you’re smarter than that. You also probably know the importance of understanding your skin–what it loves, what it reacts to, how it changes from season to season. And finally, you love nature and know that it’s medicine–plants, stones…heck, even dirt–and want to use that power in your products. I get it, because that’s me too!
Why does this work for people like us? Because instead of following the status quo, and doing what everyone else does to get skin results, we focus on learning the hows and the whys behind it, and how it relates to our own skin. And then we take matters into our own hands.
The secret to making DIY skincare that really works is that you have to set yourself up from the start to succeed with the right prep, the right ingredients for your skin, and the right technique. And I’m gonna teach you how. For free.
I’m so tired of awesome people like you getting brandwashed and greenwashed by the skincare industry. I’m tired of you having to read blog post after blog post to try to find a DIY skincare recipe that doesn’t contain coconut oil and won’t burn the heck out of your skin (I know you know what I’m talking about). I’m tired of amazing people like you diligently using those products, or following those recipes, LITERALLY getting burned by them, and then feeling like a loser because of it.
Boutique Skincare Basics is a free online course for people who just want to make simple, all natural skincare products with ingredients they know will work for their skin. That’s all. I know it sounds like a tall order, but it’s really not! If you’d like to finally learn how to make gorgeous products that are customized to your skin, and not have to waste hours of your time searching for recipes and ingredients online, this would be a good place to start.
Listen, you can keep doing things the way you’ve been taught but I doubt much will change because you’ll never be the type of person those ways will work for. And trust me, you are in good company, because I can’t do it either.
You’ll continue to spend lots of time and money, try a bunch of products and recipes that don’t work, that give you results that are just meh, or worse–that actually injure your skin. But, seriously, who wants that? Not when you can learn exactly what ingredients to choose for your unique skin and whip up two simple, versatile, and EFFECTIVE products in your own kitchen, that will FINALLY give you the results you want.
Click HERE to take my free DIY skincare class, Boutique Skincare Basics.
Trust me! Your skin will thank you. And by the way, from 11/19/18-11/21/18, I’m doing a Boutique Skincare Basics 3-Day challenge in my free Handmade Skincare Enthusiasts group on Facebook. Click here to join that group!
Teaching skincare and wellness practitioners and budding skincare entrepreneurs how to start or grow their skincare business in my online course, Create Your Skincare Professional Edition, is one of my absolute favorite parts of my job. I love connecting with dedicated and creative like-minded people, and I love teaching them my passion for herbal and custom skincare and skincare business.
Watching a student take an idea and dream into a fully developed herbal skincare brand, and supporting their creative process along the way is one of the most rewarding things I’ve had the honor to experience.
Today, I proudly share with you my student, Tasha Hetke’s Create Your Skincare Story, and introduce you to her brand, Native2Nature Skincare.
Watch Tasha’s Create Your Skincare Story below:
Or Read Tasha’s Create Your Skincare Story below:
Rachael: Thank you for being here, Tasha! Thank you so much, first of all, for being part of Create Your Skincare family, and for taking the time today.
Tasha: Yeah, thank you for having me.
Rachael: Such a pleasure. So, you’ve been with the Create Your Skincare family for a while. What’s exciting is that you really went from start, ground zero, to complete finished brand, through the Create Your Skincare program. So, I would love to know, first, how you got into wanting to make skincare. So, can you give us a little bit about your backstory, and how you came to wanting to make NATIVE2NATURE?
Tasha: Sure. So, ever since I was a little girl, I had my own skin issues. I had eczema when I was younger, and then it came back when I was in college. And then, it came back again when I was planning my wedding, go figure. I also am prone to blemishes. So, I’ve always been interested in skincare, not necessarily making it, but seeking it out. I had tried a ton of different brands, and I know so many people say they tried everything. And then, my mom was diagnosed with leukemia, so when that happened, it was kind of a turn from seeking whatever medication, to seeking more holistic care for the entire body. So that’s when I went on the avenue to find something that fit my skin type, that was natural. Not natural, in the sense of walking into Walmart and it says, “Natural” but, natural as in unrefined oils essential oils–but not essential oils from like, you know, Walgreens.
Rachael: I just want to take a quick break to mention that in Create Your Skincare, we have a couple students who really are ingredient gurus. They really just seek out the highest possible quality. I see them posting in all of the smaller, like kind of underground ingredient groups, and ingredient co-ops where people are actually going to different countries to buy these ingredients right from the source. They really have become experts on locating the best quality, unrefined, organic, fair-trade ingredients that are possible at this point in time, on this planet, from the humans that are producing them. So, Tasha is one of those people.
Tasha: Yeah, so essential oils, unrefined, all that quality sourcing was super important to me. And I remember … so, to start the class, it is a little bit of a financial commitment. I talked it over with my husband, and I was working a nine to five. And I was like, “This is something that I’m really interested in,” because I still wasn’t finding exactly what I wanted, something that I agreed with, with packaging, or ingredients, or customer service. So then, I decided that I needed to be that person for other people like me, who really wanted to find someone that they could trust for quality, customer service. I try to be the full package. So then, I took the class, and I remember when I was studying, because I would bring my materials everywhere with me, like in the vehicle when my husband and I would go fishing. I would study in the car, and study in the boat. I was really into it, and treated it like it was a college course. I’ve been out of college for years now, but it was kind of fun because it wasn’t something that I was forced to take because I needed a certain credit amount, but it was something that I was really passionate to take. So, that made me want to learn, and it made things stick a lot more than a couple of my college courses. It’s so fun to have a starting point, and just learn from other people, especially through the Create Your Own Skincare program, and having that communication and the Facebook page, and how important that has been for me. Overall, I’ve created my skincare brand because I wanted to really serve the people that kind of were like myself, in the sense of searching.
Rachael: I would love to have you talk about how you got to the NATIVE2NATURE brand, because I know that was a process for you, that we worked together for a long time, to help you hone that down, and come up with the name. When you are making a product that you are trying to market and sell, nobody else can have it. There are also different versions of the name that, if it’s too close, you can’t have that name either. So, that was a super fun process, wasn’t it, Tasha?
Tasha: Yeah, I thought I had a name for like a year, and it’s something that I started on Instagram, and I was like, I’m just going to kind of like dip my toes in the water. And then, I went and I looked on GoDaddy domain, and it was taken. So, it was a process. And then, I talked to a lawyer, and I recommend you doing that, because just the paperwork part of it, and the legal aspects, you can’t know everything. So, yeah, NATIVE2NATURE, honestly, it took me probably … and this is not supposed to be discouraging, but it took me about two years to think of the name, or even longer. I can’t even remember. But, it’s been something that was in the back of my mind. One day I was visiting my brother down in Florida, got up early in the morning, went to the beach, and started writing stuff in sand. I sent it to Rachael. I was like, “What do you think of this? What do you think of that?”So, when I was heading out the door one day, NATIVE2NATURE came to me. It completely agrees with my brand concept because everything in it is native to nature. Right? I didn’t want people to think that I added a bunch of synthetic fragrances or ingredients. So, that was really straightforward. But then, also I was like, “someone’s gotta have that.” And then, I did more research, and I asked the trademark guy to go in and look, and he’s like, “No, I think we’re good.”
So, trademarking takes months and months and months. So, I would say, if you want to start a brand, and trademarking is important for you, that get on it right away, because it’s definitely not something you want to just leave off. I’m still in the process of trademarking. Everything sounds really good. I’m hoping it goes through. So, it’s just easier to do it beforehand, because I think it can take up to a year. But again, it’s better to do it than never do it, because then, no one can come in and try to mimic you, because if their products are not of great quality, people might then associate that with your name, and you don’t really want to tarnish what you’ve done for your branding.
Rachael: Yeah, that’s a really important point. And I also just want to point out that even though it did take you a long time, Tasha, to come up with the perfect name, and the perfect logo, and the branding and everything, it’s not like that’s all you were doing for that time. You were still doing massive amounts of research and development, and continuing education, and continuing to post in the group about different things you were working on, and checking with me about percentages, and checking in and staying connected. Just finding the name is one aspect of it, but what I want to communicate to anyone who is considering starting a skin care brand, and they’re like, “Oh my god, what if I’ll never be able to name it,” don’t let that part of it, or the trademark part of it hold you back, because when you have a business, there’s always something to do. There’s always something to do both on the learning side of it, and then the doing side. I mean, how many times have we talked about tweaking when it comes to, okay, maybe that preservative system didn’t work. Maybe that emulsifier didn’t hold the product together. There is a whole bunch of research and development that does go in to making even one product. Even if it’s a simple product that does not contain any preservatives or emulsifiers, and this is an example of that. This is an oil serum that is a blend of beautiful, natural plant-based oils. This has kiwi seed oil. This has red raspberry, rose hip, buriti, elderberry extract, some beautiful essential oils, and then some good vibes as well. So, a product like this does not need to have a preservative necessarily, or an emulsifier, because it doesn’t have any water in it. We teach you how to balance that out, how to balance out these types of formulations, not just with ingredients that work together logically, in the bottle, but also, who are you formulating for? What types of ingredients are going to be best for that person, whether it’s a single person, if you’re custom blending, or if you are making products that are going to be sold online, or sold in a farmers’ market, like I know you’ve done before.
Don’t let one little detail that does take a long time hold you up, because there’s always something else you can be doing to fill that time. Honestly, Tasha, if you didn’t do it that way, I feel like you would’ve had a completely different product line. You kind of had to go through that process of finding the name, in order to further refine the brand, and even the formulations. When it comes to the process of being a skincare business owner, you haven’t shied away from some of the harder parts of it. If anything, you’ve dove into them, and you’ve embraced them, while you’re still doing kind of the fun stuff, like the design and ingredients, and stuff like that.So, I’m really excited to see where NATIVE2NATURE goes, and to watch it grow. It really looks, from my perspective, like you’re making your choices very purposefully. So, I’m really proud of you for that.
Tasha: My favorite part of the Professional Edition was I think hearing from the other professionals that you had live, and being able to ask them questions, because a lot of times, I signed up for webinars, but I’ve never really had the opportunity to ask them questions. And Rachael will confirm this–I’m a question asker.
Rachael: She is.
Tasha: I’m not afraid to ask questions. I love to learn about it. And I really want to know everything I can know about it because when customers ask me questions, I want to be knowledgeable about specific ingredients.And, even from the marketing standpoint, I want to be able to present myself as professionally as possible. So, in listening to your classes and being able to talk to the guest teachers questions throughout the classes, it was really helpful and useful to me. I also really like using the Facebook tool, just to hop on, because once in a while, I’ll be formulating something completely different or new, I’ll be like, “Oh no, what about this percentage?” That was a really big benefit because you can Google all you want, and you can Pinterest ’til your face turns blue, but until you actually have accurate information about things like preserving, and even the marketing side of things, it’s probably not going to go super far. I wanted to start this like a little side career because some day when we have kiddos, I want to be able to stay home with them, but yet still financially contribute. That is important to me. I feel like through the Pro Edition, it really helped me with the marketing part, and with actually putting things into place.
Rachael: I really want people thinking about marketable and purposeful decisions that are good business decisions right from the start, in addition to, “Wow, that’s a really cool ingredient that I want to have in my product, ’cause it’s awesome, and it smells great, and feels great, and oh my god.” Right? Tasha, how many cool ingredients are there that we have …
Tasha: A thousand, million, trillion …
Rachael: From this beautiful planet that we share, right? There are so many tempting ingredients out there. So, I really want to help people make decisions for ingredient selections that are not only just really cool ingredients, but also that are like, hey, that actually makes a lot of sense in your product, in the actual bottle itself, with the other ingredients you have in here, but also for your client, for your target customer, and from a marketing and business standpoint as well.
Rachael: Cool. So, based on the experience that you’ve had in Create Your Skincare Professional Edition, what advice would you give to someone who is considering taking the course?
Tasha: So, before I made the decision to enroll, I was on the fence about it. I mean, I wanted to do it, but it was more talking my husband into it, at that point. But then, also, it was something I was super passionate about, and I can tell you for certain, that if I wouldn’t have taken the course, I would still just be making sugar scrubs and putting jojoba on my face and that’s it. I’m not saying that’s a bad thing, but I wouldn’t be where I am right now, at all, today. It has been a journey, and a process, and if you go into a business thinking there’s not going to be any hiccups, you’re just going to feel awful the whole time, because there’s going to be hiccups. Just kind of what Rachael said, you have to kind of embrace it, expect it. Expect the best, but also prepare for things not going well at times, because you want to keep your positive energy going, and that’s something that’s important to my brand. I make my skin care around Himalayan Salt Lamps, and I unplug all the electronics around me that I can, because I feel that your energy really does resonate, or go into your product.
Tasha: So if you feel passionate about doing this, and you’re on the fence, I’d say sleep on it, and if you’re a person of prayer, pray about it, and or talk to a friend. But, I think that so many people miss opportunities that they’re passionate about because maybe society feels the need to tell you, “You won’t make it.” I just think we really have to push those thoughts out of our heads, because you can listen to negative thoughts all day long, but really, it’s the positive ones that are going to make the most impactful decisions in your life. If you’re on the fence, I’d say, do it, because it’s really not crazy expensive, considering all I got out of it. And again, I wouldn’t be where I am today. I left my nine to five to pursue this. I would’ve done that, I wouldn’t have had the guts to do that. I’m not saying I’m making the same amount of money, but I’m a lot happier where I am.
Rachael: And you’re just getting started. You have to start somewhere. You are making money, which is something.
Tasha: Sure, right.
Rachael: That’s a huge thing. You took that leap. You’re already seeing reward. You’re already growing a following. You have a good head about it. You’re not making decisions based just on impulse. You’re thinking it through. But, you’re also taking risks. You have a good balance of risk and being methodical about it. That is really necessary for a successful business person. So, I see amazing things for you in the future of NATIVE2NATURE. So, where are you at now?
Tasha: I just launched my website. I also just got done formulating my next serum. So, that will be my next product for this next season. It’ll be called Outdoorsy Cool Weather Serum.
Tasha: My niche is for those who like to be outdoors, because I’m outdoorsy, and I honestly didn’t really see it on the market. I’m sure someone does it somewhere, but it wasn’t as popular as maybe like, aging, which yes, people are very interested in that. But, I wanted something for people when they’re outside, that’s going to protect and restore your skin. So, my warm weather is for the warmer weather. The reason why I didn’t called it summer and winter is because for people in California and Florida, their cool weather is still pretty warm, sometimes.
I chose not to take out a loan for my business, so it’s something that I kind of have to gradually grow, which is okay, because if I were to come out with a big line right away, I think, for my personality, it would’ve been too overwhelming. So, know your limits, and yourself, what you can handle, and what you have time to handle.
Rachael: I think that’s a really big point, and I’m glad you made that, because you know, a lot of people worry, “Well, how am I going to fund this thing? What if I can’t get a loan? What if I don’t want to take on a loan right now? What if I don’t have anyone helping me?” I’ll tell you, I did not start my business with a loan. I self-funded my business and chose to grow it slowly as well. When you start too big, too fast, many people just end up losing money because haven’t they tested the market, or built an audience. They haven’t done that part of it. You really gain a lot of wisdom from going slowly, because you’re learning every step of the way, and the decisions that you’re making for your spending, are going to be a lot more thought out.I want to reflect back to the Herbal Skincare Summit. One of our teachers, Kevin Gianni, from Annmarie Skin Care, said, “What I would recommend to anyone is start with one, really kick-ass serum, and market the heck out of it, and sell it, and then see what happens, and make your decisions next from there.” I think that’s really sound advice, because really one of the biggest mistakes I see people make when they start these brands is that they just have too many products, and they’re still going for that quantity over quality. I really want my students to go quality, always. Never sacrifice quality for quantity.
Tasha, is there anything else that you would like to share, either about Create Your Skincare Professional Edition, or NATIVE2NATURE?
Tasha: I guess, my number one advice is go for it. Learn along the way, and don’t be afraid to ask questions. If you choose to take the course, you are investing time and money into it, and with that, don’t be afraid that your question’s going to sound stupid, or not. Or, just look up my name if you’re a part of the Facebook group, because I ask a whole bunch of questions. Feel free to reach out. So, just go for it, and be confident in yourself.
Rachael: Fantastic. All right. So if you are someone who is thinking about whether this is for you, you’re not quite sure, I do offer complementary skincare business consultations to anyone who is serious in learning more about Create Your Skincare Professional Edition, and joining us in one of our upcoming live semesters. So, you can go to createyourskincare.com and schedule that appointment there, and you can also enroll in the course directly right from that website.
Tasha, thank you so much for joining me today. I really am just so excited for you.
Tasha: Yeah, thank you for having me. I appreciate it.
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